Senegal Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in senegal, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Telecommunications
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Overview

The Government of Senegal is developing the Information and Communications Technology (ICT) sector as a national initiative. Since liberalization of the sector in the 1990s, the country has transformed into a leader in West Africa for developed and modern telecommunications infrastructure. The country ranks 14th in Africa for Network Readiness.  In 2016, the Government of Senegal took steps to advance the sector by adopting the National Digital Economy Strategy 2025, which aims to make the country a hub for digital transformation in the region and beyond.  The targets include increasing digital up to 10 percent of Senegal’s GDP by 2025 and creating 54,000 direct and 162,000 indirect jobs.

An independent regulatory agency for the telecommunications sector - the Agency for Telecommunications and Postal Regulation (ARTP) - was created in early 2002.  Besides regulating providers of telecommunications services, the Agency assigns and controls band spectrum.  The cell phone base, the leading segment of the telecommunications market, totaled 19 million lines in 2020 (for 17 million people), an increase of seven percent compared to 2019. Internet usage is dominated by 2G/3G/4G mobile internet users, who accounted for 98 percent of the overall internet market as of December 31, 2020[1].  Senegal is experiencing increased availability of 3G/4G fiber optic services in the country, and limited 5G testing in Dakar.  According to telecom regulatory agency ARTP, the internet penetration rate was 68 percent in 2019.  The country connects to more than 40 countries through four submarine fiber optic cables:  Main One, Atlantis-2, SAT-3/WASC, and the Africa Coast to Europe (ACE) cable.

Despite market growth, certain challenges remain such as limitations of fixed infrastructure and a mobile sector dominated by consumers with low purchasing power.  Most consumers in Senegal use prepaid mobile services in contrast to contract-based services. Competition amongst mobile service providers has lowered the prices per user.  Market consumers also mainly rely on smartphone services for internet access, which decreases demand for fixed home connections.

The Senegalese computer and telephone markets are very competitive.  Total imports for electrical apparatus for line telephony and line telegraphy reached $151.7 million in 2020[2].  All major U.S. brand names are well-represented via their regional offices (IBM and Hewlett Packard) or via local distributors and/or agents.  

Leading Sub-Sectors 

Mobile Services – The coverage rate of mobile broadband services in 2017 was 90 percent.  The mobile services market divides into three operators: in 2017, Orange held 53 percent of the market, Tigo (now Free) 25 percent, and Expresso 22 percent.  All three mobile operators have launched 3G services and a range of value-added services. Sonatel the historic public operator of telecommunications in Senegal currently works under the brand, Orange, a French-based company.  Orange has launched 4G and 4G+, while Free obtained its 4G License in 2018. 

Cable Services – In 2017, Senegal’s bandwidth was 23 Gigabytes/second (Gb/s).  Main companies with fiber optic infrastructure are Sonatel, Free, WAW, Expresso, and ADIE, the State Information Agency.  Senegal is an expected landing stop for the planned 2Africa cable, developed by an international consortium including Facebook, which may lead to opportunities for carrier-neutral data centers and fiber-optic cable landing centers.    

Digital Health – Impactful digitization is revamping access to universal health coverage in Senegal. In 2018, Mahammad Abdallah Dionne, former Prime Minister and Secretary General launched an agenda for the digitization of payments by instigating the Agency for Universal Coverage (CMU) to boost medical care. The initiative released a platform in May 2019, sunucmu.com, to allow for digital payments and increase transactions and access to welfare.  

Biometric Data – In 2016, Senegal introduced the ECOWAS National Biometric Identity Card (ENBIC).  Senegal became the first country to adopt the card. The ENBIC allows free movement of people, goods, and service. Ghana, Senegal, and Guinea Bissau are currently the only countries to enforce the use of the ENBIC.  

Financial Tech – The mobile money subsector in Senegal is widespread, with financial services concentrated in urban centers but growing in rural areas.  U.S. money transfer app Wave, known for its cost-effective ease of use, competes with French-owned Sonatel/Orange money, along with some smaller providers.

Opportunities

International fiber links have made broadband services cheaper by providing more reliable and affordable international bandwidth.  Growing demand for mobile financial services presents opportunities for further revenue diversification. Future investment in ICT aligns with the government’s plans for its Digital Strategy 2025. 

Web Resources

http://www.numerique.gouv.sn/ https://www.sec.gouv.sn/dossiers/


 

[1] PDF : DPEE Situation Economique et financière et perspectives 2021

[2] PDF: 2020 International Trade Statistics Yearbook, pp 329

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