Most U.S. products sold in the Republic of the Congo are marketed through Congolese agents. Some prominent examples include CFAO (selling Otis Elevator products produced in French manufacturing facilities), and Coca-Cola products produced under a licensing agreement with a local brewery.  Small local firms sell other U.S. products and services.

Using an Agent or Distributor

It is not typically required to use an agent or distributor to set up a business in the Republic of the Congo. However, the law does require company’s bylaws or statutes to be registered in the Republic of the Congo and be aligned to Congolese commercial code. Congolese Law does require for a company to hire a General Manager that is a resident of the Republic of the Congo.

Establishing an Office

To establish an office, one will usually need to contact a local Lawyer or a local representative of an international Law Firm (also known as “Notaire”) that will help to make sure that the company’s bylaws respect Congolese standard business code. Typically, the company will need to hire a resident to serve as General Manager.

For the latest Investment Climate Statement (ICS) which includes information on investment and business environments in foreign economies pertinent to establishing and operating an office and to hiring employees, visit the U.S. Department of Department of State’s Investment Climate Statements website.

Franchising

Franchising generally follows the same rule as establishing an office in the Republic of the Congo.

Direct Marketing

There are no restrictions on foreign firms directly marketing products in the Republic of the Congo if they are compliant to Congolese laws. 

Joint Ventures/Licensing

Joint Ventures/Licensing follows the same rule as establishing an office in the Republic of the Congo.

Express Delivery

The used of express delivery is not widespread in the Republic of the Congo. Couple of express delivery firms have set up shop in the country especially in the restaurant and food industry.

Due Diligence

Any investors in the Republic of the Congo will need to conduct due diligence. A typical investor will contact the US Embassy in Brazzaville, American companies operating in the Republic of the Congo and companies operating in the same industry in the Republic of the Congo.