Assessment of Current Buyer Behavior in Market

There are no government policies, initiatives, or incentives to support online business.

Electronic commerce is in its infancy in Sudan and is rarely used but picked up during the COVID-19 pandemic.  Internet connections can be slow and unreliable.

Local eCommerce Sales Rules & Regulations

The government has not adopted any policies addressing online businesses.

The digital infrastructure in Sudan requires significant investment.  Internet connections are slow and unreliable.  Sudan has a largely cash-based economy, but electronic debit machines are beginning to appear at some Sudanese businesses.  However, electronic payment capabilities would create a significant challenge for most potential consumers, especially in underserved sections of rural Sudan.  Visa, Inc. entered the Sudanese market in 2021 and signed card service agreements with eight local banks.