Romania Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in Romania, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals.
Market Challenges
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Despite progress since joining the EU in 2007, Romania still faces challenges such as government influence in the economy, state-owned enterprises, and issues with the judicial system, corruption, bureaucracy, and political instability. Poor infrastructure continues to impact business costs, productivity, and the country’s ability to attract foreign investment. Romania’s connections to the EU’s transportation infrastructure are underdeveloped, limiting its potential for new investment, trade, and tourism.

Romania is not a member of the Euro Zone, so payments are made in the New Romanian Leu (RON). However, many companies and consumers have debt denominated in euros, leading to trade inefficiencies due to higher transaction costs and exchange rate fluctuations. At times, U.S. firms also face challenges in recruiting and retaining employees due to a labor shortage, particularly in the northern and western parts of the country.

Frequent legislative changes without prior private sector consultations and the lack of Regulatory Impact Assessments (RIAs) pose additional challenges. The conflict in Ukraine has increased market uncertainty, especially for companies involved in international trade. The currency market has seen high volatility, similar to levels during the pandemic.

According to the World Bank Group, it takes 20 days to start a business in Romania, compared to the Southeast Europe average of 9 days. Long-term government objectives for Romania include improving infrastructure, overhauling the public health system, enhancing the state education system, and developing a greener economy. Despite these challenges, nearly half of investors believe Romania’s business environment will continue to improve in the short-term.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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