Video Controls
Media and Entertainment: Video Games Sector

Media & Entertainment Video Games Sector

VIDEO GAMES SECTOR 

The International Trade Administration’s Global Media & Entertainment (M&E) Team Video Game Sector supports U.S. gaming companies with licensing, export, and expansion plans to international markets with the support of our global network of experienced trade professionals located throughout the United States and in U.S. Embassies and Consulates worldwide. 

Industry Overview 

  • In 2023, the U.S. video game industry created and supported more than 350,000 total jobs.  It contributed nearly $66 billion to U.S. GDP. 
  • Over 190 million Americans play video games. 78% of U.S. households have played at least one gaming device in the past 12 months. 
  • The video game industry’s global value for 2023 was $184 billion, with over 3.2 billion gamers worldwide. 
  • 95% of video games were purchased digitally, while 5% were physical made purchases. 
  • Mobile game revenues accounted for 49% of the global market, followed by console games (28%), and PC games (23%). 

How the Global Media & Entertainment Team supports the Video Game Sector

  • Trade Counseling: Our specialists will work with you to determine markets, publishing trends, entry challenges, understanding copyrights in foreign countries, conduct background checks on potential partners, and more.
  • Business Matchmaking: We’ll identify and introduce you to potential international business partners via our Gold Key Service including agents and representatives, distributors, government, and trade organizations
  • International Vetting: If you’ve identified a potential international partner, we can vet that organization via our International Company Profile service.
  • Team Activities: Engage with domestic trade associations, Congressional bodies such as the Internet Caucus, International Ministries of Trade, or Culture or their industry Export Bureaus to facilitate trade. Implement trade missions, attend trade shows, and other trade events to promote international business. Organize webinars that highlight policy and regulatory issues and identify best prospect markets.

Contact

For more information, please contact: 

Andres Lahiguera
Video Games Deputy 
Washington, DC
Andres.Lahiguera@trade.gov