Media & Entertainment

Media & Entertainment

The International Trade Administration’s Global Media & Entertainment (M&E) Team is dedicated to supporting U.S. clients with licensing and trade services to expand in international markets. Our global network of experienced trade professionals is located throughout the United States and in U.S. Embassies and Consulates worldwide. Our team offers international business development and creative sector connections to help grow your digital business and sell and protect your Intellectual Property overseas. 

Whether you’re in the digital media, film, interactive and mobile, M&E production, music, video games & eSports, print, publishing & eBooks, streaming, MVoD, television or broadcast sectors, and brand licensing of M&E products - our team can help you go global! 

Industry Overview (Updated August 2024) 

• The U.S. Media and Entertainment (M&E) industry is the largest in the world at $649 billion (of the $2.8 trillion global market) and is projected to grow to $808 billion by 2028 at an average yearly rate of 4.3% (PwC 2024).
• The M&E industry has been steadily recovering from the COVID-19 pandemic, with global revenue from live events such as music performances and cinema box office rising year-on-year in 2023 by 26% and 30.4%, respectively. Live events represented 38.6% of the net increase in M&E spending in 2023 (PwC 2024).
• The M&E industry is comprised of businesses that produce, distribute and offer ancillary digital services and products for: the Motion Pictures, Television programs and Commercials along with Streaming Content, Music, Video and Audio recordings, Broadcast, Radio, Text and Book Publishing, eSports and Video Games sectors.
• In 2021, total copyright industries added 2.9 trillion dollars to the U.S. economy (accounting for 12.52%) and employed over 16 million workers. These industries grew on average 4.67% a year, while the U.S. economy as a whole averaged 1.76% annually (IIPA 2022).

Featured Events

Destination USA Virtual Matchmaking Program

September 8-10, 2025
Virtual

Join us for one-on-one virtual meetings to connect international travel buyers, tour operators, location scouts, and media from 30+ countries with U.S. destinations, iconic film locations, premier sports events, and unforgettable attractions and tourism experiences to promote inbound travel to the United States. In partnership with the Travel and Tourism Global Team, the International Inbound Travel Association (IITA), and FilmUSA.

Register Today!

How Can We Help You Expand Your Exports?

Trade & Licensing Services

Our Specialists will work with you to determine markets, music trends, entry challenges, understanding copyrights in foreign countries, conduct background checks on potential partners, and more.

Trade & Licensing Services

Media & Entertainment Events

Learn about Media & Entertainment events organized by the International Trade Administration.

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Market Research & Resources

Resources and research tools for U.S. M&E businesses to international exports and licensing

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Trade Counseling

International Trade Specialists are available to discuss your company’s exporting needs. Locate an industry specialist near you.

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Our Services

From counseling, to matchmaking, to market intelligence, our global network of trade professionals - located throughout the United States and in nearly 80 countries - can help your firm expand your exports.

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