Zambia - Country Commercial Guide
Market Entry Strategy
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To maximize prospects for successful market entry, companies seeking to enter the Zambian market should visit Zambia to evaluate business partners and competition, initiate relationships with relevant government officials, and gain a strong understanding of business registration and licensing processes and labor policies.  U.S. companies exporting goods to Zambia often license products through local representatives or export via intermediaries and distributors (often based in South Africa) – particularly when initially entering the market.  As navigating Zambia’s bureaucracy can be complicated and time consuming, many companies rely on local lawyers or business advisory services that are familiar with government processes, regulatory issues, and have established relationships with relevant government officials.