Taiwan is a sophisticated market in which consumers are plugged into global trends. U.S. products are well-represented in the market, as are products from across the region, especially mainland China and other lower-cost producers. Taiwan is a good target market for both high-quality, differentiated products and commodity items.

Taiwan is a price-sensitive market, and foreign goods must conform to certain local standards and labeling regulations. Qualified local agents and distributors are able to assist U.S. exporters with obtaining the necessary certifications and permits for importation.

U.S. intellectual property rights holders report both positive developments and ongoing challenges in Taiwan’s protection and enforcement of intellectual property rights. In recent years, Taiwan has bolstered trade secrets protection and enforcement, but considerable challenges remain in combatting copyright-related infringement both online and with printed educational materials.