Pakistan, with a population of over 240 million (5th largest globally) and GDP growth rate of 0.29 percent in FY23,offers significant opportunities for U.S. businesses willing to invest the time needed to develop a strategic market presence. The following areas have been identified as best industry prospects over the next several years: consumer goods, power generation, renewable energy, telecommunication equipment and services, agricultural machinery and equipment, franchising, waste management, healthcare, and education.