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Vitafoods Europe
Trade Event Partnership Program at Vitafoods Europe May 20-22 2025 at Fira Barcelona

VitaFoods Europe

Trade Event Partnership Program at Vitafoods Europe 2025


Vitafoods Europe is partnering with the US Commercial Service’s Trade Event Partnership Program in 2025 to support U.S. exhibitors at the show and provide export counselling.


Calling US based suppliers of nutraceutical ingredients and solutions: Unlock new business opportunities at the world’s nutraceutical event!

Vitafoods Europe 2025 is where innovation, growth, and opportunity converge. From cutting-edge ingredients and raw materials to advanced finished products and technology, Vitafoods Europe is the world’s premier platform for the entire nutraceutical supply chain. If your goal is to connect with an international audience of decision-makers actively seeking new partnerships, products, and solutions—this is where you need to be.

Leverage U.S. Commercial Service Resources at Vitafoods Europe


Vitafoods Europe is the ultimate gateway for US companies looking to expand in the European nutraceuticals market. With an ideal spot in the heart of the exhibition, the US Pavilion offers a prominent location that ensures maximum visibility, providing an unmatched platform to connect with high-value buyers from across Europe and beyond.

  • 96% of attendees are decision-makers
  • 64% hold C-suite titles
  • >50% source new products
  • Manufacturers
  • Retailers
  • Distributors
  • Contract Manufacturers
  • Service Providers
  • Private Label Providers
  • Reach new markets and forge profitable partnerships
  • Access a high-quality, relevant audience actively seeking nutraceutical innovations
  • Spotlight your brand to a diverse mix of industry professionals
  • 21,000+ attendees
  • 96% decision-makers
  • 1,300+ exhibiting companies
  • 162+ visiting countries
New horizons in Barcelona!

After 26 highly successful years in Geneva, Vitafoods Europe is moving to Barcelona in 2025. This vibrant new location is set to propel the event into its next phase of growth—bringing more visitors, more exhibitors, and greater opportunities for your business to thrive.

Be a part of this exciting new chapter—position your company at the forefront of the nutraceutical industry at Vitafoods Europe 2025.

To learn more about how U.S. companies may benefit from the U.S. Pavilion, please contact Carmen.Ribera@trade.gov.