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Travel & Tourism
Our team of U.S. and international industry specialists in 200 global cities is dedicated to enhancing the global competitiveness of the U.S. travel and tourism industry, expanding market access, increasing exports, and expanding the worldwide presence of U.S. firms fostering new business contacts.
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Featured Events
Learn about upcoming in-person and virtual travel industry events where you can meet our industry experts.

Travel & Tourism Industry

Travel & Tourism Industry

International travel plays a critical role in the US economy. Prior to the COVID-19 pandemic, in 2019, international visitors spent $233.5 billion experiencing the United States; injecting nearly $640 million a day into the U.S. economy. The U.S. travel and tourism industry generated $1.9 trillion in economic output; supporting 9.5 million American jobs and accounted for 2.9% of U.S. GDP. At 14.5% of international travel spending globally, international travelers spend more in the United States than any other country.

As recovery efforts continue, the International Trade Administration actively supports the industry via the twin pillars of the National Travel and Tourism Office (NTTO) and the U.S. Commercial Service. Working together, we provide a range of data and related products to support the international outreach and promotion efforts of U.S. destinations and attractions. With over 100 offices throughout the United States and in 75 countries around the world, we are where you are and where you want to be.

What We Do For You:

  • Promote U.S. policies that encourage the competitiveness of the U.S. travel industry
  • Provide business counseling, match-making and promotional support services to help U.S. destinations and attractions penetrate new markets and increase market share
  • Seek to ensure that U.S. regulations and other programs do not adversely impact U.S. industry competitiveness
  • Provide information, trade data, and market analysis to the U.S. travel industry, partners and policy makers
  • Maintain close relationships with the U.S. travel industry to focus and construct programs that enhance the industry’s competitiveness and overseas profile

Featured Events & Resources

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Featured Events
Learn about upcoming in-person and virtual travel industry events where you can meet our industry experts.
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Digital Strategies for Travel and Tourism
Maximize your digital outreach strategy by learning about preferred platforms for researching, booking, and promoting travel and tourism destinations.
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Travel Industry Monitor
To track the state of the travel and tourism industry in the United States, the National Travel and Tourism Office (NTTO) has created this data visualization tool called the Travel Industry Monitor.

How Can We Help You Attract International Visitors?

Our team members are experts in international business development and your best resource for business growth and job creation. Learn more about the ways we can assist your firm:
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Travel and Tourism Top Export Market Rankings
The Travel and Tourism Top Export Market Rankings is a cutting-edge resource that provides in-depth, data-driven insights to empower the U.S. travel and tourism industry. Discover opportunities to strengthen your market presence.
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Trade Counseling
International Trade Specialists are available to discuss your company’s exporting needs. Locate an industry specialist near you.
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Our Services
From counseling, to matchmaking, to market intelligence, our global network of trade professionals - located throughout the United States and in nearly 80 countries - can help you attract international visitors.

Travel and Tourism Market Intelligence

View our most recent market intelligence for the Travel & Tourism industry.
Market Intelligence
Poland Travel and Tourism bicycle and equipment market growth

Polish domestic bicycle market was worth $1.27 billion last year, and it is predicted that will grow in the next few years.

Travel and Tourism
Market Intelligence
UK School Holiday Restrictions Affecting Travel and Tourism 2024  

A recent change in fees for school absenteeism may change how and when British families travel to the U.S. 

Travel and Tourism United Kingdom
Market Intelligence
Argentina Travel and Tourism

Update on Argentina’s Travel & Tourism industry under the Administration of Javier Milei as of August 2024.

Travel and Tourism Argentina Trade Development

Fraudulent Email Alert


File a Complaint

We are aware of an individual fraudulently claiming to represent ITA in order to solicit personal information. Individuals have reported receiving emails and phone calls “regarding a possible recent scam involving your vacation property.” The recipient is then instructed to complete a complaint form with personal information to receive support from ITA.

This is a scam and was not sent by ITA or any of its employees. If you receive such a communication, please do not respond or provide any personal information. 

If you believe that you have been a target to such a scam, please notify the Department of Commerce, Office of Inspector General, immediately and file a report.