ITA Forecasts More than 15% Increase of International Visitors to the United States in 2024

FOR IMMEDIATE RELEASE
Monday, February 5, 2024
Contact: Office of Public Affairs
Email: publicaffairs@trade.gov
Phone: 202-482-3809

WASHINGTON - The International Trade Administration (ITA) today released the U.S. government’s official forecast of international visitation to the United States.

ITA’s National Travel and Tourism Office (NTTO) forecasts the total volume of international visitation to the United States to increase to 77.7 million in 2024, up 10.4 million, or 15.4% from 67.3 million visitors in 2023. NTTO also estimates international visitation to reach 85.2 million in 2025, surpassing pre-pandemic 2019 visitation of 79.4 million.

Additionally, according to NTTO’s forecast, the United States is on track to reach 91 million visitors in 2026, exceeding the five-year goal of 90 million international visitors by 2027 set in the National Travel and Tourism Strategy.

“I’m excited to announce that we are expecting a 15% increase in visitors from around the globe in 2024 and continued increases throughout the rest of the decade, which will further bolster America’s travel and tourism industry,” said Secretary Gina Raimondo. “Since the beginning of the Biden Administration, the Commerce Department has taken decisive actions to support the travel and tourism industry’s recovery from the economic challenges of a global pandemic. This 2024 forecast demonstrates that our National Travel and Tourism Strategy is working to help foster a more equitable, resilient, and sustainable industry, boosting economic growth in communities nationwide, and keeping the United States as the number one destination for travel and tourism.”

ITA’s International Visitor Forecast includes actual annual visitation data for years 2019-2023 and forecasted annual visitor volume for years 2024-2028. The forecast covers: Total All Countries; Overseas (which excludes Canada and Mexico); and the 12 largest source markets based on 2019 visitor volume. The International Visitor Forecast includes three measurements: volume (in thousands); annual percent change; and share of 2019 volume for each covered source market. Download NTTO’s Forecast Table and the Forecast Summary Report, which are both located on the  NTTO’s Research website.

NTTO, housed within the Industry and Analysis unit of the U.S. Department of Commerce’s ITA, is the federal government’s official source for U.S. travel and tourism statistics. For more information on NTTO’s statistics and research programs, including interactive data monitors, factsheets, and comprehensive downloads, please visit  https://www.trade.gov/national-travel-and-tourism-office.

About the International Trade Administration
The International Trade Administration (ITA) at the U.S. Department of Commerce is the premier resource for American companies competing in the global marketplace. Operating in more than 100 U.S. locations and 80 markets worldwide, ITA promotes trade and investment, assists U.S. businesses and workers to export and expand globally, and ensures fair trade and compliance by enforcing U.S. trade laws and agreements. For more information on ITA, visit www.trade.gov.