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U.S. Cybersecurity Mission to the Middle East
Jordan, Qatar, Saudi Arabia and Kuwait (Optional)
DATES: November 16-24, 2025
Optional Stop: November 13, 2025

Middle East Cyber Mission

The United States Department of Commerce (DOC), International Trade Administration (ITA), is organizing a Cybersecurity Business Development Mission to Jordan, Qatar, Saudi Arabia, and Kuwait (optional stop, November 13), November 16-24, 2025.

The purpose of the mission is to introduce U.S. firms to Middle East’s information and communication technology (ICT) security and critical infrastructure protection markets, and to assist them in finding business partners and to export their products and services to the region. This trade mission will also promote the tenets and adoption of the U.S. National Institute of Standards and Technology (NIST) Cybersecurity Framework globally. The trade mission is intended to include representatives from U.S. companies and U.S. trade associations/organizations with members that provide cybersecurity and critical infrastructure protection products and services. 



The trade mission to Jordan, Qatar, Saudi Arabia, and Kuwait (optional stop) offers U.S. firms unique access to business development opportunities across the Middle East. By joining an official U.S. industry delegation, companies can gain critical market insights, establish key industry connections, refine business strategies, and advance specific projects. This mission provides a strategic platform to enhance visibility in the region and drive U.S. exports of cybersecurity products and services.

Participants will engage in tailored, one-on-one business meetings with pre-screened buyers, agents, distributors, and potential joint venture partners. The mission also facilitates high-level discussions with government officials and industry authorities on policy and regulatory frameworks, helping companies navigate market entry and expand their presence. Additionally, it fosters long-term partnerships and knowledge-sharing, positioning U.S. firms as trusted cybersecurity solutions providers in the region.

Mission Participants Will:

  • Learn about Regional Priorities & Market Trends – Gain insights into policy and regulatory changes, upcoming projects, and emerging business opportunities in the cybersecurity sector.
  • Make Key Industry and Government Contacts – Establish valuable relationships with decision-makers, industry leaders, and government officials who influence cybersecurity policy and procurement.
  • Engage in One-on-One Business Appointments – Meet with pre-screened potential buyers, agents, distributors, and joint venture partners to explore new business opportunities.
  • Participate in High-Profile Networking Receptions – Connect with local and international business leaders in exclusive networking events designed to facilitate long-term partnerships.
  • Solidify Business Strategies & Advance Specific Project Goals – Use market insights and new connections to refine business strategies, accelerate project development, and identify potential growth areas.
  • Gain Market Entry Support – Receive expert guidance on navigating business culture, regulatory requirements, and operational challenges unique to the Middle East.
  • Enhance Brand Visibility – Showcase your company’s cybersecurity solutions to key decision-makers and industry stakeholders, positioning your firm as a leader in the region.
  • Access Exclusive Market Briefings – Benefit from in-depth briefings by U.S. Embassy officials, cybersecurity experts, and local business leaders to understand market dynamics and strategic entry points.
  • Receive Briefings from Foreign Governments – Gain firsthand insights into national cybersecurity priorities, regulatory frameworks, and digital security initiatives directly from government officials in Jordan, Qatar, Saudi Arabia, and Kuwait.
  • Explore Government Procurement Opportunities – Learn about government contracts, tenders, and procurement processes for cybersecurity solutions in the region.
  • Receive Follow-up Support – Gain post-mission assistance from U.S. Commercial Service trade specialists to continue business development efforts and capitalize on mission connections.
  • Data security and protection
  • Privacy protection
  • Cybersecurity software, equipment
  • Cybersecurity services, consulting
  • Cybersecurity training, services
  • Mobile and application security
  • Cloud and network security
  • Endpoint security
  • Incident detection and response
  • Fraud and identity theft
  • Internet of Things (IoT) security
  • AI Cybersecurity Solutions
  • Identity and access management
  • Critical infrastructure protection
  • Banking and financial services
  • Government, national security
  • IT and IT services solutions
  • Telecom, digital infrastructure
  • Aviation, railways, transportation
  • Energy, electrical grid, power
  • Health IT, public health sector
  • Data center security
  • Emergency management technology
  • Cybersecurity Maturity Model Certification (CMMC)
  • Protection of Utilities and Industrial Control Systems (ICS)
  • Managed Security Services (MSS)
Other Products and Services  

The foregoing analysis of the cybersecurity opportunities in Jordan, Qatar, Saudi Arabia, and Kuwait is not intended to be exhaustive, but illustrative of the many opportunities available to U.S. businesses. Applications from companies selling products or services within the scope of this mission, but not specifically identified, will be considered and evaluated by the U.S. Department of Commerce. 

CYBERSECURITY BUSINESS DEVELOPMENT MISSION TO JORDAN, QATAR, SAUDI ARABIA, AND KUWAIT (OPTIONAL)

Dates: November 16-24, 2025

Kuwait (optional stop) November 13, 2025

 

Mission Description

The United States Department of Commerce (DOC), International Trade Administration (ITA), is organizing a Cybersecurity Business Development Mission to Jordan, Qatar, Saudi Arabia, and Kuwait (optional stop, November 13), November 16-24, 2025.

The purpose of the mission is to introduce U.S. firms to Middle East’s information and communication technology (ICT) security and critical infrastructure protection markets, and to assist them in finding business partners and to export their products and services to the region. This trade mission will also promote the tenets and adoption of the U.S. National Institute of Standards and Technology (NIST) Cybersecurity Framework globally. The trade mission is intended to include representatives from U.S. companies and U.S. trade associations/organizations with members that provide cybersecurity and critical infrastructure protection products and services. The trade mission will visit Jordan, Qatar, Saudi Arabia, and Kuwait (optional), where U.S. firms will have access to business development opportunities across the Middle East. Participating firms will gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports of products and services to the Middle East. The mission will include customized one-on-one business appointments with pre-screened potential buyers, agents, distributors, and joint venture partners; meetings with public sector officials as well as industry leaders; and networking events. 

Commercial Setting 

Cybersecurity threats exploit the increased complexity and connectivity of critical infrastructure systems, placing a company or country’s security, economy, and public safety and health at risk. Similar to financial and reputational risks, cybersecurity risk affects a company’s bottom line. Cybersecurity pressures can drive up costs and affect revenue. Cyber incidents can harm an organization’s ability to innovate and to gain and maintain customers. With the growth and increasing sophistication of cyberattacks in recent years, strict compliance and unified security packages are in demand to protect the critical data, infrastructure, and safety of governments, military, public utilities, banking, financial services, ports, hospitals, and other businesses. The damaging effects of cyber threats and incidents can be felt on many levels from business to the individual and can spill over across borders. Therefore, Jordan, Qatar, Saudi Arabia, and Kuwait are currently increasing resources at the public sector level, as well as at the private sector level, in order to deal with these complex cyber threats. These resources have been well utilized as is evident from the innovations and demand for cyber defense equipment and service technologies. Events in the region have also heightened the importance of improving cybersecurity protection. Saudi Arabia remains the most targeted country in the region for cyber threats, accounting for 40% of incidents. Jordan, Qatar, and Kuwait continue their defense against cyberattacks and recent cyberattacks have disrupted the Amman Stock Exchange, Qatar’s government portal, and Kuwait’s Ministry of Finance.

The cybersecurity companies of the United States are the most cutting-edge cybersecurity providers in the world. Whether it is cybersecurity products, such as network-monitoring systems or firewalls, or cybersecurity services, such as security testing and audits or cyber risk consulting, the technology providers of the United States are the world’s leaders in enterprise and consumer cybersecurity solutions. This is why U.S. cybersecurity products and services are continually in high demand overseas and why the U.S. Department of Commerce is focused on promoting U.S. cybersecurity exports around the world. The Middle East market is one of the most lucrative for U.S. cybersecurity companies.

In 2014, recognizing that national and economic security depends on the reliable functioning of critical infrastructure, (NIST) released the Cybersecurity Framework (CSF), consisting of voluntary guidelines for organizations to manage cybersecurity risk. In February 2024, NIST released Version 2.0 of the Landmark CSF – the first major update since it was created. The CSF, created through collaboration between industry and government, is widely adopted by organizations in the United States, as well as internationally. CSF 2.0 has already been translated into several languages and NIST expects that it will continue to be translated around the world. 

This trade mission will seek to also support the tenets and adoption of the CSF globally. While the Framework was created in the United States, it provides an important risk-based approach that has been adopted by industries across the globe and has influenced the way other governments have formulated their own approaches to cybersecurity risk management. Private sector stakeholders have made it clear that the global alignment of cybersecurity practices and standards is important to avoid confusion and duplication of effort. Countries and economies in the Middle East are currently considering approaches aligned with the CSF. NIST has engaged across this region on the CSF and has been sharing information about the updated 2.0 version. The potential adoption of the CSF by organizations in healthcare, finance, and other critical infrastructure sectors across the Middle East can facilitate alignment, adoption, and internationalization of a common risk-based approach to managing cybersecurity risk, which in turn provides market access opportunities across the region for U.S. firms with cybersecurity expertise and solutions.

Target Sector(s)

Cybersecurity solutions with applications in the following verticals: healthcare, education, IT & software, federal government (including defense), state and local government, manufacturing, financial services, energy, telecommunications, and retail, among others. Focus on cybersecurity solutions that protect critical infrastructure. Critical infrastructure refers to physical and cyber systems and assets that are so vital to the United States and our allies that their incapacity or destruction would have a debilitating impact on our countries’ physical or economic security or public health or safety.

Jordan

Jordan is an emerging market in the cybersecurity arena, driven by its rapid digital transformation as outlined the county’s strategic vision and due to the increasing frequency of cyberattacks and a growing awareness about vulnerabilities. Furthermore, with a flourishing ICT sector and a strategic geographic location, Jordan represents a growing $48 million cybersecurity market, presenting opportunities for U.S. solutions in the cybersecurity domain. 

The frequency of cyberattacks is swiftly escalating. In 2023, Jordan witnessed 2,455 cybersecurity events, marking an 80% surge from 1,362 events in 2022. The primary cyber threats include malware, ransomware, phishing, and non-compliance with policies. The escalating frequency of cyberattacks is particularly concerning for various sectors, necessitating urgent investment in cybersecurity. These include financial and banking institutions, insurance companies, health facilities, as well as the communication and technology sectors. Additionally, industries relying on smart and electronic systems, such as the electricity, water, and energy sectors, are at heightened risk. Moreover, institutions responsible for overseeing critical infrastructure (i.e. utilities and ports) also require further investment in cybersecurity.

The Jordanian government has taken proactive steps to bolster cybersecurity infrastructure. In 2021, the establishment of Jordan’s National Cyber Security Center (NCSC) marked a significant milestone in the country’s efforts to coordinate cybersecurity policy and initiatives at the national level to protect the Kingdom from cyber threats and efficiently address cyber incidents.   In March 2024, the United States and Jordan hosted the second U.S.-Jordan Cyber and Digital Dialogue co-chaired by the Department of State’s Bureau of Cyberspace and Digital Policy and Jordan’s National Policies Council.  The dialogue, which focused on enhancing bilateral cooperation on cybersecurity and ICT policy, included pledged collaboration through the International Counter Ransomware Initiative.  Such developments continue to strengthen Jordan’s cybersecurity landscape, creating space for U.S. solutions. Finally, Jordan has achieved a ranking of 27 out of 194 countries in the 2024 Global Cybersecurity Index (GCI) by the International Telecommunication Union. This is a significant improvement from Jordan’s previous ranking of 71st, which highlights the country’s strong dedication to enhancing its digital infrastructure and ensuring robust protection against cyber threats.

Jordan’s cybersecurity landscape is riddled with challenges that drive market demand. Regulatory compliance is an ongoing issue, requiring significant investments. Rapid digitization has outpaced cybersecurity infrastructure development, leaving many public and private sector organizations vulnerable to sophisticated threats. Moreover, Jordan’s geopolitical location exposes the country to cross-border cyberattacks. Furthermore, escalating cyber threats amid geopolitical unrest compound cybersecurity vulnerabilities with advanced threat campaigns and ransomware activities targeting critical sectors (satellite, defense, and pharmaceuticals). There are promising opportunities for U.S. cybersecurity firms that can address Jordan’s challenges. The government’s focus on enhancing cybersecurity infrastructure, coupled with increasing demand for solutions in areas such as ransomware protection, phishing prevention, and data security, creates a favorable environment for U.S. companies. 

Although European and Russian products are present in the market, U.S. cybersecurity solutions enjoy widespread acceptance, with local ICT companies often representing U.S. business interests in Jordan and the broader region.  The U.S. Commercial Service in Jordan recommends that U.S. technology firms seek qualified local partners with established track records and relationships with Jordanian end users of cybersecurity products and services.

Qatar 

According to the Ministry of Communications and Information Technology (MCIT), Qatar’s cybersecurity market size is estimated at over $1 billion in 2022, with an expected growth of 10% per year, making it worth nearly $1.5 billion by 2026. Large-sized U.S. ICT and cybersecurity companies are already present in the market, but demand for tailored and/or niche solutions provides an opportunity for companies of all sizes.

Qatar’s cyber journey has come a long way, developing into a network of government, non-government, and private-sector stakeholders. In 2005, the government established the Qatar Computer Emergency Response Team (Q-CERT) to address cyber and critical infrastructure challenges. In 2014, Qatar published its first National Cyber Security Strategy to establish and maintain a secure cyberspace to safeguard national interests and preserve the fundamental rights and values of Qatar’s society. In 2018, Qatar presented its 2022 Cybersecurity Framework for government institutions, critical infrastructure stakeholders, and businesses with a focus on the 2022 FIFA World Cup. It incorporates the NIST 800 series Security and Privacy Controls for Information Systems and Organizations. In 2021, Qatar created the National Cyber Security Agency (NCSA) to integrate the efforts of government actors in the field of maintaining cybersecurity in the country under one umbrella. 

Since its inception, the NCSA trained government employees on cybersecurity, enhanced Qatar’s legal framework to strengthen cybersecurity, and worked with ICT industry stakeholders to improve its cyber resiliency. Qatar is taking a very active role in promoting cybersecurity practices. 2024 has been a very dynamic year for the NCSA, during which it launched Qatar’s National Cybersecurity Academy to train government officials from Qatar and the Gulf Cooperation Council (GCC) region in cybersecurity practices; also, it launched Qatar’s National Cyber Security Strategy for the period 2024-2030, to align with the Qatar National Vision 2030.

The Qatari market is eager to keep exploring novel and cost-effective cybersecurity solutions. The most attractive sectors are government agencies, the banking sector, and companies in the value chain of the oil and gas sector.

Saudi Arabia 

In 2023, Saudi Arabia jumped 10 positions to rank second among the G20 countries on the UN International Telecommunication Union’s ICT Development Index (IDI). This jump reflects the Kingdom’s strong ICT infrastructure which contributes to the development of the digital economy, attracts investments, and increases the size of the ICT market. 

Concurrently, the Saudi Ministry of Communications and Information Technology (MCIT) continued to introduce initiatives designed to support the directions of Vision 2030.The ICT Strategy for 2019-2023 set several strategic objectives, carried out through government programming, that would benefit several sectors including e-commerce, digital education, digital health, smart cities, national data, and e-government. For example, “Fuel” isa training program that launched in August 2023 and which aims to equip 100,000 Saudi citizens in its first year with necessary skills for the Kingdom’s digital market. Several other initiatives have launched with the aim of attracting foreign investments and to support the participation of women in this sector.

According to the International Data Corporation (IDC), ICT spending in Saudi Arabia is poised to reach $37.4 billion by the end of 2024. Growth is primarily being driven by digital transformation efforts in the government, telecom, finance, and oil and gas sectors, with an increased focus on giga-projects, smart cities and e-governance, in addition to foreign investment in the ICT sector, notably including $10 billion in investments announced during the 2024 LEAP conference.  Key opportunities include cybersecurity, cloud, artificial intelligence, and internet of things (IoT).

In 2023, Saudi Arabia ranked second in the Swiss-based International Institute for Management Development (IMD)’s Global Cybersecurity Index and ranked 17th overall in competitiveness ranking. According to IDC, spending on cybersecurity will surpass the $1 billion mark in 2024 and will reach $1.6 billion in 2027. Saudi sectors that are most heavily targeted by cyber threats include government, education, finance, energy, and healthcare. The most common attacks involve ransomware, distributed denial-of-service or DDoS tactics, and malware. Key areas of opportunity include application security, cloud security, consumer security software, data security, identity access management, infrastructure protection, integrated risk management, network security equipment, and security services.

Kuwait (Optional)

Kuwait is a wealthy petroleum-based economy with a total population of 4.8 million (1.5 million are Kuwaiti nationals) and the ICT market was valued at $22.48 billion in 2023 and is expected to reach $39.83 billion in five years. In 2017, the government adopted the Kuwait Vision 2035 development plan to transform Kuwait into a regional and international financial and commercial hub. Vision 2035 identifies several goals including increasing local productivity and development of the non-oil economic sector, engaging the private sector in the national economic activity of the country, and supporting hum and social development.   Digital transformation is a critical component to achieving the goals as outlined by Vision 2035. 

Kuwait is in the process of digitally transforming its oil sector and government systems, adopting cloud computing and cybersecurity programs, and protecting its sensitive data.  These priorities will require advanced technologies and expertise. Given the prioritization of digital transformation, we expect that banking services will become more digitalized, infrastructure for fraud prevention will develop, fintech and payments-related regulations will continue to evolve, digital currencies will become more prevalent, and banking and fintech partnerships will increase.

The COVID-19 pandemic sped up the digitalization of numerous industries and prompted the government and organizations to invest more in AI, internet of things, big data, cybersecurity, and cloud services.  Increased digitization across sectors has emphasized the need for strong cybersecurity measures to protect sensitive data.

Both the public and the private sectors are taking proactive steps to elevate the country’s cybersecurity development.  The government’s National Cybersecurity Strategy recognized the need to promote an overall culture of cybersecurity which aligns with trends of businesses augmenting their cybersecurity investments.  Kuwait’s cybersecurity market is on a remarkable trajectory and projections indicate that by the end of this year, revenue in the cybersecurity market is projected to reach $85.83 million in 2024 ($37.44 million in cyber solutions and $48.39 million in security services).

Kuwait is proactively addressing cybersecurity challenges, including establishing the National Cybersecurity Center pursuant to Decision No. 37 of 2022.  However, there’s still a pressing need for more comprehensive measures to protect critical government data and infrastructure from cyber threats. Kuwait’s digital landscape poses considerable cybersecurity challenges, notably being identified as the third most attacked country by ransomware in the GCC region (after United Arab Emirates and Saudi Arabia).  Kuwait continues to fortify its cybersecurity framework to ensure critical assets and sensitive data are protected.

Other Products and Services   

The foregoing analysis of the cybersecurity opportunities in Jordan, Qatar, Saudi Arabia, and Kuwait is not intended to be exhaustive, but illustrative of the many opportunities available to U.S. businesses. Applications from companies selling products or services within the scope of this mission, but not specifically identified, will be considered and evaluated by the U.S. Department of Commerce. Companies whose products or services do not fit the scope of the mission may contact their local U.S. Export Assistance Center (USEAC) to learn about other business development missions and services that may provide more targeted export opportunities. Companies may go to https://www.trade.gov/commercial-services-offices-us to obtain such information. This information also may be found on the website: https://www.trade.gov/ 

MISSION GOALS

The purpose of this trade mission is to introduce U.S. firms to the rapidly expanding market for cybersecurity products and services in the Middle East and advance U.S. cybersecurity standards and policies. The mission will help participating firms and trade associations/organizations to gain market insights, make industry contacts, solidify business strategies, and advance specific projects, with the goal of increasing U.S. exports to Jordan, Qatar, Saudi Arabia, and Kuwait. By participating in an official U.S. industry delegation, rather than traveling to Jordan, Qatar, Saudi Arabia, and Kuwait (optional) on their own, U.S. companies will enhance their ability to secure meetings there and gain greater exposure to the region.

MISSION SCENARIO

The business development mission will include one-on-one business appointments with pre-screened potential buyers, agents, distributors, and joint venture partners; meetings with public sector officials, chambers of commerce, and business groups; and networking receptions for companies and trade associations/organizations representing companies interested in expansion into Middle Eastern markets. Meetings will be offered with public sector officials that can address questions about policies, tariff rates, incentives, regulations, projects, etc.

Proposed Timetable

*Note: The final schedule and potential site visits will depend on the availability of host government, authorities, and business officials; specific goals of mission participants; and ground transportation.

Thursday
November 13, 2025

  • Optional stop: Kuwait
  • One-on-one business matchmaking appointments

Saturday

November 15, 2025   

  • Trade mission participants arrive in Jordan

Sunday

November 16, 2025

  • Welcome and Jordan briefing
  • One-on-one business matchmaking appointments
  • Networking reception (venue to be determined)

Monday

November 17, 2025 

  • One-on-one business matchmaking appointments, site visits and/or regional market briefings/consultations

Tuesday

November 18, 2025 

  • Travel to Qatar

Wednesday

November 19, 2025

  • Welcome and Qatar briefing
  • Delegation meetings with government entities
  • Networking reception 

Thursday

November 20, 2025

  • One-on-one business matchmaking appointments

Friday

November 21, 2025

  • Weekend (travel to Saudi Arabia)

Saturday

November 22, 2025

  • Weekend (travel to Saudi Arabia)

Sunday

November 23, 2025 

  • Welcome and Saudi Arabia briefing
  • One-on-one business matchmaking appointments
  • Networking reception

Monday

November 24, 2025 

  • One-on-one business matchmaking appointments

 


PARTICIPATION REQUIREMENTS

All parties interested in participating in the trade mission must complete and submit an application package for consideration by the DOC. All applicants will be evaluated on their ability to meet certain conditions and best satisfy the selection criteria as outlined below. A minimum of 15 and maximum of 20 firms and/or trade associations/organizations will be selected to participate in the mission from the applicant pool.

FEES AND EXPENSES

After a firm or trade association/organization has been selected to participate on the mission, a payment to the Department of Commerce in the form of a participation fee is required. The participation fee for the Cybersecurity Business Development Mission to Jordan, Qatar, and Saudi Arabia, will be $6,700 for small or medium-sized enterprises (SME)[1] and $7,700 for large firms or trade associations/organizations. The fee for each additional firm representative (large firm or SME/trade organization) is $1,000. The fee for the Kuwait optional stop is $950 for small-sized enterprises, $2,300 for medium-sized enterprises, and $3,400 for large firms or trade associations/organizations. Expenses for travel, lodging, meals, and incidentals will be the responsibility of each mission participant. Interpreter and driver services can be arranged for additional cost. Delegation members will be able to take advantage of U.S. Government rates for hotel rooms.

If and when an applicant is selected to participate on a particular mission, a payment to the Department of Commerce in the amount of the designated participation fee above is required. Upon notification of acceptance to participate, those selected have 5 business days to submit payment or the acceptance may be revoked. 

Participants selected for a trade mission will be expected to pay for the cost of personal expenses, including, but not limited to, international travel, lodging, meals, transportation, communication, and incidentals, unless otherwise noted. Participants will, however, be able to take advantage of U.S. Government rates for hotel rooms. In the event that a mission is cancelled, no personal expenses paid in anticipation of a mission will be reimbursed. However, participation fees for a cancelled mission will be reimbursed to the extent they have not already been expended in anticipation of the mission.

If a visa is required to travel on a particular mission, applying for and obtaining such a visa will be the responsibility of the mission participant. Government or relevant authorities’ fees and processing expenses to obtain such a visa are not included in the participation fee. However, the Department of Commerce will provide instructions to each participant on the procedures required to obtain business visas. 

Trade mission members participate in trade missions and undertake mission-related travel at their own risk. The nature of the security situation in a given foreign market at a given time cannot be guaranteed.  The U.S. Government does not make any representations or guarantees as to the safety or security of participants. The U.S. Department of State issues U.S. Government international travel alerts and warnings for U.S. citizens available at https://travel.state.gov/content/passports/en/alertswarnings.html.  Any question regarding insurance coverage must be resolved by the participant and its insurer of choice.

Travel and in-person activities are contingent upon the safety and health conditions in the United States and the mission countries. Should safety or health conditions not be appropriate for travel and/or in-person activities, the Department will consider postponing the event or offering a virtual program in lieu of an in-person agenda. In the event of a postponement, the Department will notify the public, and applicants previously selected to participate in this mission will need to confirm their availability but need not reapply. Should the decision be made to organize a virtual program, the Department will adjust fees, accordingly, prepare an agenda for virtual activities, and notify the previously selected applicants with the option to opt-in to the new virtual program.

CONDITIONS FOR PARTICIPATION

Applicants must submit a completed and signed mission application and supplemental application materials, including adequate information on their products and/or services, primary market objectives, and goals for participation that are adequate to allow the Department of Commerce to evaluate their application. If the Department of Commerce receives an incomplete application, the Department may either: reject the application, request additional information/clarification, or take the lack of information into account when evaluating the application. If the requisite minimum number of participants is not selected for a particular mission by the recruitment deadline, the mission may be cancelled. 

Each applicant must also certify that the products and services it seeks to export through the mission are either produced in the United States, or, if not, are marketed under the name of a U.S. firm and have at least 51% U.S. content by value. In the case of a trade association or organization, the applicant must certify that, for each firm or service provider to be represented by the association/organization, the products and/or services the represented firm or service provider seeks to export are either produced in the United States or, if not, marketed under the name of a U.S. firm and have at least 51% U.S. content.

A trade association/organization applicant must certify the above for all of the companies it seeks to represent on the mission.

In addition, each applicant must:

  • Certify that the products and services that it wishes to market through the mission would be in compliance with U.S. export controls and regulations;

  • Certify that it has identified any matter pending before any bureau or office in the Department of Commerce; 

  • Certify that it has identified any pending litigation (including any administrative proceedings) to which it is a party that involves the Department of Commerce; and 

  • Sign and submit an agreement that it and its affiliates (1) have not and will not engage in the bribery of foreign officials in connection with a company’s/participant’s involvement in this mission, and (2) maintain and enforce a policy that prohibits the bribery of foreign officials.

In the case of a trade association/organization, the applicant must certify that each firm or service provider to be represented by the association/organization can make the above certifications.

SELECTION CRITERIA

Targeted mission participants are U.S. firms, services providers, and trade associations/organizations providing or promoting U.S. products and services that have an interest in entering or expanding their business in the mission’s destination country. The following criteria will be evaluated in selecting participants:

  • Suitability of the applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) products or services to these markets; 

  • The applicant’s (or in the case of a trade association/organization, represented firm’s or service provider’s) potential for business in the markets, including the likelihood of exports resulting from the mission; and

  • Consistency of the applicant’s (or in the case of a trade association/organization, the represented firm’s or service provider’s) goals and objectives with the stated scope of the mission.

Balance of company size and location may also be considered during the review process.

Referrals from a political party or partisan political group or any information, including on the application, containing references to political contributions or other partisan political activities will be excluded from the application and will not be considered during the selection process. The sender will be notified of these exclusions.

TIMELINE FOR RECRUITMENT AND APPLICATIONS

Mission recruitment will be conducted in an open and public manner, including publication in the Federal Register, posting on the Commerce Department trade mission calendar and other Internet websites, press releases to general and trade media, direct mail, notices by industry trade associations and other multiplier groups, and publicity at industry meetings, symposia, conferences, and trade shows. Recruitment for the mission will begin immediately and conclude no later than July 25, 2025. The U.S. Department of Commerce will review applications and inform applicants of selection decisions on a rolling basis. Applications received after July 25, 2025, will be considered only if space and scheduling constraints permit.

Contacts 

Pompeya Lambrecht, Recruitment Lead

International Trade Specialist

U.S. Department of Commerce

Arlington, VA

Phone: 703-835-3753

Pompeya.Lambrecht@trade.gov 

 

Gemal Brangman, Project Lead

Director

Global Trade Programs

U.S. Department of Commerce

Washington, DC

Tel: 202-482-3773

Gemal.Brangman@trade.gov

 

Janee Pierre-Louis

Commercial Attache

U.S. Embassy – Jordan

U.S. Department of Commerce

Janee.Pierre-Louis@trade.gov

 

Janelle Santerre Weyek 

Commercial Attache

U.S. Embassy – Qatar

U.S. Department of Commerce

Janelle.Weyek@trade.gov

 

Andrew Billard

Commercial Attache

U.S. Embassy – Saudi Arabia

U.S. Department of Commerce

Andrew.Billard@trade.gov

 

Darrel Ching

Commercial Attache

U.S. Embassy – Kuwait

U.S. Department of Commerce

Darrel.Ching@trade.gov 

 


 


[1] For purposes of assessing participation fees, an applicant is a small or medium-sized enterprise (SME) if it qualifies under the Small Business Administration’s (SBA) size standards (https://www.sba.gov/document/support—table-size-standards), which vary by North American Industry Classification System (NAICS) Code.  The SBA Size Standards Tool [https://www.sba.gov/size-standards/] can help you determine the qualifications that apply to your company. 

 

Mission Details

Have Questions?


Contact Us

Pompeya Lambrecht, Recruitment Lead
International Trade Specialist
U.S. Department of Commerce
Arlington, VA
Phone: 703-835-3753
Pompeya.Lambrecht@trade.gov  

Gemal Brangman, Project Lead
Director, Global Trade Programs
U.S. Department of Commerce
Washington, DC
Tel: 202-482-3773
Gemal.Brangman@trade.gov