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Education Service Exports
Learn about education service exports and how we can assist your institution in connecting to high school counselors, agents, potential partner universities, recruit international students, and meet with companies or government entities.

Education Service Exports

U.S. Education Service Exports

According to the latest data released by the U.S. Department of Commerce’s Bureau of Economic Analysis (BEA), education-related travel exports were valued at $54.84 billion and ranked 7th among service exports in 2024. According to IIE’s Open Doors 2024 Report, the United States hosted 1,126,690 international students in the 2023-2024 academic year, which accounts for a six percent increase over the previous academic year. NAFSA: Association of International Educators finds that international students studying at U.S. colleges and universities contributed $43.8 billion to the U.S. economy during the 2023-2024 academic year. 

Education is an important element of our trade relationships with countries worldwide. Promoting study in the United States strengthens our economic development through innovation, workforce development, and attracting foreign direct investment.  In 2019, the U.S. Commercial Service launched the USA: A Study Destination industry engagement initiative to assist the U.S. international education industry to compete. 
 

What the U.S. Commercial Service Can Do for You

The U.S. Commercial Service (CS) is the export promotion arm of the U.S. Department of Commerce, International Trade Administration. Strategically located in 106 U.S. and 127 foreign locations in 80 countries, our global network of trade and investment professionals are well-positioned to help U.S. companies, including U.S. educational institutions, succeed internationally. Our global network of trade professionals can help you recruit your first international student or expand your international student recruitment efforts to additional countries. We offer the expertise you need to assist you with your international outreach to students, foreign education institutions, and potential partners.

How We Can Help Your Institutions

The CS Global Education Team provides export counseling, market intelligence, the delivery of customized services and value-added programming, and client outreach at key events designed to foster global partnerships. We can help your institution connect with high school counselors, student educational recruitment agencies, and potential partners to build international student recruitment pipelines and partnership channels through various offerings unique to the education sector. Our team can also assist educational state consortia efforts and overseas promotion. We can provide you with the resources and information you need to develop your international student recruitment strategy. 

U.S. Commercial Service Programs and Services Available to Your Institution

  • International Market Research. Receive market research reports on target markets around the world.
  • International Partner Search. Find pre-screened foreign partner schools, student educational recruitment agencies, and/or other educational organizations.
  • Gold Key Matchmaking Service. Meet contacts at foreign high schools and/or universities, student educational recruitment agencies, and other partners.
  • Single School Promotion. Deliver a customized event featuring your educational institution and meet key players in the international education field.
  • Trade Fairs and Catalog Shows. Identify the right international education fairs for your institution.
  • Virtual Education Fairs and Virtual Connection Programs. Connect with student educational recruitment agencies using online platforms—without leaving your office.
  • Trade Missions. Participate in a trade mission for high-level visibility among key market contacts.
  • Website Globalization Reviews. Improve your online international reach and receive Search Engine Optimization (SEO) recommendations.
     

Contact Us

For questions regarding the above programs, please contact:
 
LeeAnne Haworth
Global Education Team Leader
LeeAnne.Haworth@trade.gov


 

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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