Sweden Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in sweden, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Agriculture
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Overview
Sweden is a sophisticated market featuring affluent, well-educated, and open-minded consumers who speak very good English and spend an estimated 12 percent of their disposable income on food.  Sweden’s location as one of the world’s most northern countries means that the growing season in Sweden is comparatively short.  Sweden, therefore, relies on imports.

In 2024, total Swedish imports of agricultural and related products totaled $26,383 million of which $193 million originated from the United States.  U.S. producers are professional, offer great variety, and deliver products with a consistent quality.  U.S. farmers have a good story to tell about sustainability, farm-to-table supply chains, and their State/regional heritage.  It is highly recommended that U.S. exporters study the Swedish import requirements carefully.  Shipping time & costs, import tariffs, and EU labeling regulations make U.S. products more expensive.  There is fierce competition on price, quality, uniqueness, and innovation from other EU member states.
 

Table 1: Total Market Size for Agricultural Exports 2021-2024
Agricultural & Related Imports, In USD million2021202220232024
Total Local Productionn.a.n.a.n.a. 799
Total Exports19,08219,79019,01018,954
Total Imports22,89626,26626,30426,383
Imports from the US
 		241275198193
Total Market Sizen.a.n.a.n.a.n.a.
Exchange Rates8.58410.12210.61310.577

Leading Sub-Sectors

Although a small market, Sweden offers export opportunities for U.S. exporters of specialty foods, alcoholic beverages, tree nuts, and products with a special certification, like organics.  There is an overall growing demand for functional, fresh, and processed food products that contribute to a healthier lifestyle.

Table 2: Sweden, Best High-Value Products Prospects, $1,000
ProductTotal Imports, 2024Imports from the U.S., 2024 (U.S. market share)Key Constraints on Market DevelopmentMarket Attractiveness for USA
Sauces and Condiments HS210390207,63919,215 (8%)Competition from other EU MS and also Thailand and the U.K.Growing demand for sauces, preparations, condiments, and seasonings due to Sweden’s strong grilling traditions, especially during the summer.
Whiskies HS22083074,9033,831 (5%)Competition from the U.K. and IrelandThe Swedes prefer good quality whiskies.
Pet Food HS230910351,8741,071 (<1%)Competition from other EU MS, and Canada, China, and ThailandDemand for petfood is up.
Packed and Mixed Nuts HS20081986,410570 (1%)Competition from other EU MS, and Turkey and VietnamGrowing demand for retail-ready packaged mixed nuts.
Non-alcoholic Beverages HS220299513,8181,787 (<1%)Competition from other EU MSThe Swedes like well-known branded and innovative beverages, including non-alcoholic craft beer.
Sweet Potatoes HS0714207,004456 (5%)Some competition from Spain and Egypt.  Imports from other EU MS are all re-exported products.Demand for (processed) sweet potatoes continues to grow.

Source: Trade Data Monitor

Opportunities

Swedes have an interest in experimenting with new and innovative products and cuisines. There is a growing demand for fresh, organic, and free-from food products due to a greater awareness regarding health. Swedish buyers regularly travel the world to see/buy new product and make new contacts, so exporters should consider exhibiting at one of Europe’s trade shows (see partial list below).

 

Trade shows 

 

Check the websites of the various trade shows for updates: 

 

International confectionary Fair (ISM)
Cologne, Germany                                           Contact Hanna.Khan@usda.gov
Feb 1-4, 2026                                                    Tel: +49-3083-05-1152
            
Fruit Logistica
Berlin, Germany                                              Contact Hanna.Khan@usda.gov

Feb 4-6, 2026                                                   Tel: +49-3083-05-1152
            
BioFach
Nüremberg, Germany                                      Contact Hanna.Khan@usda.gov

Feb 10-13, 2026                                               Tel: +49-3083-05-1152
  
ProWein
Düsseldorf, Germany                                      Contact Hanna.Khan@usda.gov

March 15-17, 2026                                          Tel: +49-3083-05-1152
 
PLMA World of Private Label
Amsterdam, The Netherlands                         Contact Marcel.Pinckaers@usda.gov

May 20-21, 2026                                              Tel: +31-70-3102-305
 
SIAL, Paris
Paris, France                                                     Contact Laurent.journo@usda.gov

Oct 17-21, 2026                                               Tel: +33 1 43 122 245

 

Resources

The Agricultural Service at the American Embassy in The Hague represents the interest of the USDA’s Foreign Agricultural Service (FAS) in the Netherlands and Nordic countries.

FAS Data & Analysis Sweden
Sweden Exporter Guide

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