Japan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in japan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Market Opportunities
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Overview of best prospect sectors, major infrastructure projects, significant government procurements and business opportunities.

Among the factors driving market opportunities for U.S. firms are:  

  • Japan’s rapidly aging population and shrinking labor force, which creates demand for everything from pharmaceuticals and medical technologies to robotics and advanced manufacturing solutions, to travel and financial services;  
  • Japan’s continued dependency on the import of natural resources, which puts a focus on energy supplies and renewable energy solutions, as well as food and other commodities;  
  • a strong, enduring U.S.-Japan strategic alliance and deep economic integration with the United States, which presents opportunities in advanced sectors such as aerospace, defense, safety and security, and cybersecurity;  
  • Japan’s large, broad-based, and sophisticated consumer economy, in which consumers with considerable purchasing power seek high-quality, trend setting, innovative goods and services.