Discusses key economic indicators and trade statistics, which countries are dominant in the market, the U.S. market share, the political situation if relevant.

Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.

Overview of best prospect sectors, major infrastructure projects, significant government procurements and business opportunities.

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.