Even though Danish consumers are seen as early adopters of certain products, primarily high-tech products, a majority are also relatively conservative, preferring to buy products that have already proven their technology and value. 

Denmark has decided not to participate in the Euro, but the Danish krone (DKK) is pegged to the Euro with a very narrow band (2.25 percent) of Central Bank intervention.  The Central Bank’s monetary and exchange rate policies aim at keeping the krone stable against the Euro.

Danish wages are high and personal taxes are among the highest in the world, but corporate taxation is average for the EU (22 percent in 2023).

Danish companies believe in long-term relationships.  Companies that are in the market for a one-off transaction may find better opportunities in markets other than Denmark.