BiH offers opportunities to well-prepared and persistent exporters and investors.  In 2022, the United States exported $512 million in goods to BiH, an increase of 59 percent over 2021.  Companies that have managed to overcome the challenges of establishing a presence in BiH have often made a return on their investment over time. 

The country is open to foreign investment and offers a liberal trade regime.  It is richly endowed with natural resources. The best opportunities are in the following sectors (discussed in detail later in the report):

• Agricultural Sector products and services related to meat and livestock, processed and fresh fruits and vegetables, alcoholic drinks, grains, mineral water, confectionary products, medicinal and aromatic herbs, and fisheries.  BiH does not produce enough grains for its needs and is highly dependent on imports.  BiH has no domestic production of mineral fertilizer.
• Materials for Industrial Processing to supply BiH’s metal-based industrial sector, which is a significant export driver.  BiH imports various raw materials and chemicals for industrial processing in several industrial plants located in the country.  Besides materials for industrial processing, small and medium-sized private companies also buy modern computerized equipment and strive to stay updated with current technologies.   companies also buy modern computerized equipment and strive to stay updated with current technologies.  
• Energy Generation and Transmission Equipment for construction and upgrading of gasification, renewable energy, and electrical power distribution projects.  BiH has significant renewable energy potential, particularly in hydropower and wind power capacity.  
• Telecommunications Equipment and Services for the expansion of existing networks including mobile, fixed line, broadband, and the eventual transition to 5G.  BiH’s telecom market represents a significant growth opportunity for telecom equipment vendors.  The rapidly growing cable television sector also provides opportunities for investment.  
• Transport Infrastructure Engineering and Construction Services for local road, railroad, and mining infrastructure upgrades.  BiH’s road and rail infrastructure, and public transportation networks in major cities, are underdeveloped.
• Construction Equipment to support commercial construction needs for infrastructure projects.  Procurement of construction equipment, such as asphalt patching machines, bulldozers, backhoes, cranes, excavators, and mowing equipment, as well as other road construction equipment, present significant opportunities as the construction of local highways continues.
• Medical Equipment for the public health-care systems and private practices, including sophisticated diagnostic equipment.  The best sales prospects for U.S. medical equipment include cardiovascular diagnostic equipment, non-invasive surgical devices, anesthesia and intensive care equipment, diagnostic imaging (CTs, MRIs), radiation therapy equipment, ultrasound equipment, urology equipment, laboratory and testing equipment and tissue and blood bank related equipment.  
• Information Technology Equipment and Services including computer software and IT equipment, as well as services to supply BiH’s government-owned companies, retail operators, and financial and telecommunications sectors. Generally, the Government, private and public companies, and commercial banks are highly receptive to U.S. computer technology.  Local experts predict strong spending in the IT/cyber security and data protection segments in the coming years.  As more customers implement integrated product solutions for security and protection, corresponding services that follow the same model are likewise in demand.  There is also growing interest in shifting existing systems and services to the cloud.
• Franchising: While U.S. franchises have traditionally been too expensive for BiH consumers and BiH has no specific franchise laws, several examples over the past 5-10 years have proven that U.S. franchises can succeed in BiH provided they select local partners with caution.  Current U.S. franchises operating in BiH include several Marriott hotels, KFC, Caribou Coffee, UPS, FedEx, and car rental companies (Hertz, National, Budget, Alamo).  McDonald’s abruptly closed all outlets in D