Roadmap to the U.S.
Roadmap to the U.S.
Do you want to scale your business in the U.S.?
Explore the secrets to succeed in the world's largest economy.

U.S. Expansion Panel & Networking
March 9, 2022 | 5:00 - 6:30 PM CET
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Austria Events Roadmap to the U.S. - Expansion & Fundraising in a $20 Trillion Market

Discover the do’s and don’ts of growing your business in the U.S. during our panel with experts from the European and U.S. startup ecosystems.

Join us at the open expert talk “Roadmap to the U.S. - Expansion & Fundraising in a $20 Trillion Market” which will be hosted by the U.S. Embassy Vienna / SelectUSA and connect with Jon Butterfield from Speedinvest, one of Europe’s largest VCs, Daniel Glazer from Wilson Sonsini, the Silicon Valley-based law firm that supported some of the world’s most renowned tech giants on their path to success, and Stefan Scherer, CEO at smaxTec, serial founder, scaling expert and successful investor.


Jan Bruckner, Commercial Specialist of the U.S. Embassy Vienna, will lead through the 1-hour open discussion aimed at answering all your pressing questions and at providing most up-to-date insights on:

  • Timing & Rationale
  • Legal Structure & Setup
  • Fundraising & Pitching
  • HR & Recruitment
  • Location & Site Selection
  • Support & Incentives

The panel will be followed by an informal networking sessions to further engage with fellow participants and each of our experts:

Jon Butterfield (Speedinvest) has been a serial founder, building products and leading teams on multiple continents, from London, Los Angeles and Amsterdam, before settling down in Slovenia. Today, he is the Head of Platform+ at Speedinvest, one of Europe’s largest and most active early-stage investment firms, managing over €500m in capital. At Speedinvest, Butterfield and his team support companies on their People and HR, Growth and Marketing, Business Development and Communications efforts. On multiple occasions, Butterfield has grown teams from 0 to 100+ employees, raised 10’s of Millions in funding, successfully taken products to multiple markets and sold a number of companies, with his most recent exit being in 2019. www.linkedin.com/in/jonbutterfield

Daniel Glazer (Wilson Sonsini) an American technology lawyer and strategic business advisor, leads the London office and U.S. Expansion Group at the Silicon Valley-headquartered law firm Wilson Sonsini.  Wilson Sonsini represents more tech companies on their venture financings, M&A transactions, and IPOs than any other law firm globally.  The firm is a Silicon Valley “anchor tenant,” having taken public Apple, Doordash, Google, Linkedin, Lyft, Netflix, Palantir, Roblox, Square, Tesla, Twitter, and many others.  Wilson Sonsini London is a team of US Corporate Tech lawyers that support European tech companies through their US life cycle – US launch and scaling, US fundraising, and US M&A/IPO exit. www.linkedin.com/in/danielcglazer

Stefan Scherer (smaXtec) is a German founder, investor and consultant based in Graz, Austria. Stefan has successfully founded a high-tech start-up and scaled it from garage level to a global entity with subsidiaries in Germany, UK, USA, Italy, South Korea and China. After the successful sale to a strategic investor based in the U.S., Stefan invested in other scale-up companies in the tech sector. At smaXtec he initially developed a global roll out and scale up strategy as a consultant. He subsequently invested in shares and took the role as CEO for sales and strategy. In this role he again founded global subsidiaries such as in the UK and recently in the U.S. www.linkedin.com/in/stefan-scherer-59683311

Jan Bruckner (U.S. Embassy / SelectUSA) is an international business specialist by heart with over 20 years’ experience in the field of foreign trade and career stops in Germany, Turkey and Australia before he settled in Austria. Jan is specialized in export & strategic business development, lead generation and foreign direct investment. With the help of the SelectUSA program his main role is to assists Austrian companies to enter and successfully expand their business to the United States. www.linkedin.com/in/janbruckner