UAE Events Discover America Program

About the Discover America Program

Discover America is an annual campaign and platform, organized by the U.S. Commercial Service UAE team, to help U.S. companies showcase their products and services. The Discover America 2023 campaign will run from January 2023 until December 2023 and include industry roundtables, business receptions, retail promotions, Trade Talk webinars, and possibly other activities that we would like to develop together with you to help you advance your business objectives. This partnership opportunity is available to U.S. companies only. 

Business receptions, roundtables, and other interactions are a core element of the program that will strengthen business ties with the UAE, showcase partners, and facilitate greater dialogue with U.S. industry. Program Partner contributions will help cover the direct and indirect costs of these events (F&B, etc.).

Discover America Trade Talk webinars will introduce U.S. companies to the UAE market in sectors such as energy, aerospace and defense, healthcare, the digital economy, and more. 

For further information on the program and partnership contribution levels, please contact Senior Commercial Specialist George Messiha at George.Messiha@trade.gov or Commercial Officer Bernadette Stewart at Bernadette.Stewart@trade.gov.

We would be happy to discuss the Discover America program with you and how it can help showcase your brand and advance your business objectives. 

 We are grateful to our partners for supporting the Discover America program.