Trade Event Partnership Program at Natural Products Expo West
Join us at Natural Product Expo West (NPEW)!
Location: Anaheim, California
Dates: March 12-16, 2024
NPEW 2024 will bring together more than 2,200 exhibitors and 60,000 visitors in Anaheim, CA from March 12 – March 16, 2024.  Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry.
The U.S. Commercial Service, through the Trade Event Partnership Program (TEPP), is partnering with Natural Products Expo West to recruit international buyer delegations to meet U.S. exhibitors from the following countries*:
Brazil | Cambodia | China | Colombia |
Finland | Guatemala | Hong Kong | India |
Indonesia | South Korea | Mexico | Peru |
Philippines | Singapore | Slovenia | Thailand |
*Countries are subject to change
Complimentary Programs for Export-Ready U.S. Exhibitors at Natural Products Expo West (NPEW) 2024
The U.S. Department of Commerce/U.S. Commercial Service is pleased to offer complimentary programs to help export-ready U.S. exhibitors at Natural Products Expo West 2024 (NPEW). For more information about the show itself, please take a look at the show’s website.
Global Export Seminar Series:
The Global Export Seminar series is a multi-part export education seminar taking place on Wednesday, March 13th. Attendees will learn from private and public sector stakeholders on news, opportunities, and best practices in the international marketplace for the organic, health, wellness, natural products and food & beverage industries.
Where: Global Resource Center, Room 204C, at the Anaheim Convention Center
When: Wednesday, March 13th, 2024
Time: 11:30 AM to 5:30 PM
No fee or advance registration needed. Arrive early as it has been standing room only in past years.
Agenda:
- 11:30am - 12:30pm: U.S. Organic Trade: International Market Opportunities & Trade Policy Updates (Scott Rice, Organic Trade Association) - Join the Organic Trade Association for an overview of the U.S. organic market, including industry size, trending consumer categories, resources for international buyers and more. The session will share the latest industry stats and consumer insights and provide tools on how to access more information and connect with suppliers.
- 12:45pm - 1:15pm: China Natural Products Market Briefing (Loren Israelsen, United Natural Products Alliance; Peter McMath, WPIC Marketing + Technologies) - Join United Natural Products Alliance and WPIC Marketing + Technologies for overviews of the Chinese natural products market, trends, and case studies.
- 1:15pm - 1:45pm: Brazil Natural Products Market Briefing (Diogo Pinto, CS São Paulo) - Join CS Sao Paolo and a local business service provider for an overview of the Brazilian natural products market, trends, and how to do business in-country.
- 2:00pm - 2:30pm: India Natural Product Market Briefing (Gunjan Bagla, Amritt, Inc.) - Amritt, Inc. will describe the market developments, opportunities and market access issues in India’s growing natural products sector that await U.S. natural product exporters looking to develop international sales.
- 2:30pm - 2:45pm: Indonesia Natural Product Market Briefing (Trianie Ananda, CS Jakarta) - Join CS Jakarta for an overview of the Indonesian natural products market, trends, and how to do business in-country.
- 2:45pm - 3:00pm: Hong Kong Natural Product Market Briefing (Natalie Tong, CS Hong Kong) - Join CS Hong Kong for an overview of the Hong Kong natural products market, trends, and how to do business in-country.
- 3:15pm - 3:45pm: Cross Border E-Commerce- A Growing Export Opportunity for U.S. Brands in Asia (Mark Matsumoto, CBEC Asia) - Cross Border E-Commerce is a new and rapid growth $700 billion-dollar B2C channel, that creates value for consumers by providing the ability to purchase products directly from international suppliers/brands while reducing or eliminating import taxes and ensuring authenticity. CBEC Asia will introduce piloting models to on-board and start promoting your brand via live streaming in S.E. Asia and introduce an exclusive O2O brand evaluation with a couple major S.E. Asian retailers actively seeking new products from the U.S.
- 4:00pm - 4:15pm: Leveraging WUSATA to Fund and Find New Export Opportunities (Kelsey Anderson and Cloe Moesch, WUSATA) - WUSATA is an independent non-profit that utilizes close ties with Member States and the USDA to provide a broad bandwidth of resources. Learn how they provide their participants access to promotional activities, market intelligence, and 50% reimbursement for international marketing expenses.
- 4:20pm - 5:00pm: Export Basics 101 (Daniel Bruner, U.S. Commercial Service - Salt Lake City, UT) - Designed for companies brand new to international business, this session focuses on tools, strategies, considerations and preparation to get your company and products export-ready.
- 5:00pm - 5:30pm: Increase Sales and Reduce Risk in International Business with the U.S. Government (Paul Duncan, Export-Import Bank of the United States) - Learn and discuss how the Export Import Bank of the U.S. can support U.S. exporters with export finance programs that will make them more competitive, more attractive to international buyers, and reduce their international account risks.