Spectrum Aeromed Takes Off in Brazil
Spectrum Aeromed is a Fargo, North Dakota-based manufacturer of air ambulance medical systems for militaries, heads of state, and executive aircraft. After years of active export work, Spectrum Aeromed saw the need to conduct in-depth market research to uncover new market opportunities for its products. During this time, Spectrum Aeromed was featured in a national news story by PRI / The World about RAISE Research being offered by the U.S. Commercial Service (CS) North Dakota.
For its project, Spectrum Aeromed provided the CS team with aerospace and healthcare data points that would help compare countries across several variables. Following the initial country comparison, Spectrum selected four countries for further in-depth, customized market research and the CS staff conducted exhaustive research in those four countries, consulting many subscription databases to uncover information and leads. The research identified several dozen potential partners for Spectrum in the four targeted countries, in addition to industry overviews, import tariff and tax rates, competitors, and trade shows in each country. With the research in hand, Spectrum Aeromed then used the CS Initial Market Check service to get on-the-ground feedback from in-market players.
“The research work conducted by the Commercial Service laid the groundwork for establishing new connections and deepening existing contacts,” said Chad Kost, COO at Spectrum. We have witnessed the payoff firsthand with the increase in sales to Brazil during the pandemic.” The research efforts proved fruitful for Spectrum Aeromed, contributing to over 300% export growth in the 4 targeted countries in one year. Spectrum made sales to several of the contacts that were included on the prospect list in Brazil.