A New Breed of Success: How Website Expansion Helped This Goat Company Thrive
SMART Reproduction Services (SMART Repro) is a USDA-inspected and approved small ruminant semen and embryo center located in Jonesboro, Arkansas. SMART Repro continuously looks for methods to increase its international sales. After a meeting with CS Little Rock, SMART Repro decided to pursue a Website Globalization Review (WGR) through the eCommerce Solutions Center and the National Rural Export Center.
After receiving the initial analysis, SMART Repro took off running in implementing many of the suggested improvements. To make the website more internationally friendly, improvements included adding awards, denoting the animals are products of the United States of America, and adding an international inquiry contact form. SMART Repro also dove into increasing relevant and in-demand keywords to its site content.
And the effort paid off with SMART Repro as the number of international visitors increased by 200% and the time spent on the website has also increased. The strategic use of keywords highlighted in the WGR not only led to the website ranking higher in search results, but the website has often been highlighted in Google’s AI results driving substantial traffic to the website.
SMART Repro states, “The WGR has been incredibly useful in developing our online presence, directly leading to meaningful customer engagement. Every report has been paired with easy-to-understand instructions on how to resolve issues allowing for the greatest return on investment.”
By implementing the straightforward suggestions provided by the Rural Export Center staff, we have created an employee that works 24 hours a day. Increasing the site’s visibility and user friendliness have directly led to potential projects in novel markets that include Nigeria, Italy, Dominica, and Peru.
The Rural Export Center partners with the CS Little Rock and the eCommerce Solution Center to provide export expertise to rural companies. If you are interested in reaching more international customers with a globalized website, contact your local Trade Specialist today!
Contact your local trade specialist today for expert guidance and unlock your global potential!