Coating Their Business in Sales
Coating Tech Slot Dies (CTSD), based in Eau Claire, Wisconsin is a slot die manufacturing company focused on solving problems for their customers. CTSD provides manufacturing, design, development, consulting, and technical training services for companies throughout the United States and internationally.
In April of 2022, CTSD requested a Website Globalization Review (WGR) from the U.S. Commercial Service (USCS) to reach more international clients through its website. The WGR provides two crawler reports and an analysis of the design, functionality, and strengths and weaknesses of the website from an international perspective. The USCS Rural Export Center prepared the report and, alongside the USCS eCommerce Solutions Center, presented it to CTSD with further insight and advice.
Initial results included improving CTSD’s YouTube Channel’s video descriptions, fixing 4xx errors, and adding international elements that show the company is open to international business. After 6 months, the USCS ran the reports again and provided a short progress update. After implementing the feedback, CTSD’s website updates increased the percentage of the company’s international sales from 12% of overall sales in 2022 to 17% of sales in 2023. The website also surpassed a major competitor in overall search engine ranking.
Coating Tech Slot Dies has found the website reports and recommendations from the Rural Export Center to be very helpful and valuable. The team has provided data and targeted explanations showing us what we were doing well, where we could improve, and the specific steps to take to make those improvements. They provided explanations and actionable steps that we were able to complete internally which have helped improve the quality of traffic and increased our domain authority over time. – Emily Matchey, Marketing, CTSD
The Rural Export Center partners with the Commercial Service office in Milwaukee and the eCommerce Solution Center to provide export expertise to rural companies. If you are interested in reaching more international customers with a globalized website, contact your local Trade Specialist today!