Market Intelligence
Media and Entertainment Industries Vietnam

Vietnam Digital Media

According to business intelligence platform Statista, Vietnam’s digital media market is expected to grow at approximately 12%, with $920 million estimated revenue in 2024, thanks to its high internet and smart phone penetration as well as increasing social media usage by a young, tech-savvy Vietnamese population. Vietnam’s rapidly growing digital media market offers significant commercial opportunities for international suppliers of digital media content and software. A recent DataReportal’s report shows that in January 2024 there were more than 78 million internet users in Vietnam, some 79% of the total 99.2 million population, along with 168.5 million active cellular phone connections and 72.7 million social media users.

U.S. suppliers of digital media content and software may find a receptive market in Vietnam, especially in the following sub-sectors:

  • Streaming Services: U.S. suppliers of streaming services can explore partnerships or direct operations in Vietnamthat provide localized content and cater to Vietnamese preferences. 
  • Digital Content Creation Tools: Vietnam has a growing demand for U.S. digital content creation tools, including video editing software, graphic design programs, and music production tools to serve the country’s growing community of content creators and influencers.
  • E-learning and Online Education: U.S. suppliers of e-learning platforms, educational content, and online tutoring services could find significant commercial opportunities in Vietnam for content tailored to meet the needs of Vietnamese students and educators.
  • Digital Advertising: Vietnamese businesses are increasing digital marketing, with ample commercial opportunities for U.S. suppliers of digital advertising solutions, including programmatic advertising platforms, social media advertising tools, and analytics services.
  • Digital Payment Solutions: U.S. suppliers of digital payment solutions may find significant market potential for e-commerce and on-line retail; digital wallets and mobile payment apps; and cross-border payments and remittances. U.S. suppliers are advised to consider partnering with Vietnamese financial institutions or directly working with customers.

Market Entry
U.S. companies interested in doing business in Vietnam’s digital media market are advised to understand and tailor offerings to Vietnamese consumer behavior and preferences, find effective local business partner(s) with suitable commercial and technical capabilities; and take into account relevant regulatory frameworks.

U.S. companies may also wish to make connections and research opportunities at key industry events:
Asia Tech, Singapore, May 27-29, 2025
Telefilm, Ho Chi Minh City, Vietnam, June 12-14, 2025

The U.S. Commercial Service in Vietnam can help you connect with these opportunities. For more information, contact Triet Huynh, Senior Commercial Specialist, U.S. Commercial Service Ho Chi Minh City, Vietnam, at Triet.Huynh@trade.gov.
 

 

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