Taiwan Dietary Supplements Market

In Taiwan, dietary supplement sales have dramatically increased during and beyond the COVID-19 pandemic, with healthy living affixed at the forefront of public consciousness. According to the Taiwan Food Industry Research and Development Institute, the market size has grown 5.6% between 2020 and 2021, and sector revenue reached U.S. $5.3 billion in 2021.

The most popular supplements among Taiwan consumers include glucosamine, multivitamins and minerals, calcium, fish oil, probiotics, and vitamin B complex.

The average tariff rate for dietary supplements in the tablet or capsule forms is 30 percent. U.S. dietary supplements are viewed as high-quality in the Taiwan market, but the competition is intensifying as demand grows.  Many top global brands have already entered the Taiwan market, competing with existing domestic brands.

For new-to-market U.S. brands to succeed in Taiwan, they should highlight quality bonafides, brandish strong customer testimonials, cost effectiveness or other distinguishing characteristics to compete in this crowded and contested market.

Trade Show Information:

BIO ASIA-Taiwan (July 27-30, 2023)

Asia Healthcare & Medical Cosmetology Expo (July 27-30, 2023)

Please contact Joyce Tang for more information at Joyce.Tang@trade.gov