Pakistan Printing and Packaging Industry
With a population of approximately 240 million people, Pakistan offers sizeable business opportunities to American Companies dealing in printing and packaging equipment, raw materials, and associated services. According to local industry sources, the estimated local market size of this sector here is $5.5 billion. Despite prevailing microeconomic challenges, which are primarily driven by Current Account Deficit and local currency depreciation, this sector grew approx. 10 percent as compared to last year.
According to local industry sources, the size of the local printing and packaging sector is relatively small compared to other regional countries. The local packing sector primarily comprises the following four major segments.
- Paper-based packaging
- Plastic packaging
- Tinplate packaging
- Glass packaging
The paper-based packaging holds the largest market share of approximately 55 percent, followed by plastic packaging with 25 percent share, tinplate packaging with 12 percent, and glass packaging with 8 percent.
Opportunities
With moderate local production, Pakistan’s printing and packaging sector is highly dependent on imports, particularly raw materials and equipment. Some of the prominent export prospects for the U.S. companies include:
- Recyclable paper/paperboard waste
- Flexible packaging machinery
- Shrink wrap equipment
- Vertical form bagging equipment
- Horizontal flow wrapping equipment
- Liquid filling equipment
- Carton and tray formers
- Tray packing equipment
- Conveyor systems
- Labeling applicating equipment
- Case and tray formers and packers