Japan Business Aviation

The business aviation market in Japan presents a promising opportunity for U.S. firms, with the potential for significant growth. While challenges exist, they have been evolving in a way that creates a favorable environment for U.S. suppliers of business aircraft and services to enter and thrive. New-to-market U.S. firms are encouraged to partner with Japanese companies that possess deep knowledge of the industry and can navigate the local networks essential for successful market entry.

Japan’s business aviation market, previously considered “underdeveloped,” is now poised for significant expansion. Although the number of business aircraft owned and operated in Japan remains relatively small, ongoing efforts by the U.S. government and industry, particularly since 2005, have led to meaningful improvements in the regulatory environment for foreign firms. The U.S. Commercial Service Japan, in collaboration with the National Business Aviation Association (NBAA), has made strides in addressing the high fees, limited airport access, and cumbersome regulations that once hindered market growth. As a result, the conditions for foreign operators and local firms to expand into business jet charters have improved which makes it the right enter the market.

The COVID-19 pandemic further accelerated the demand for business aviation in Japan, as physical distancing became a priority. This surge in demand has opened up numerous opportunities across various sub-sectors, including charter flights, aviation services, aircraft storage, maintenance, refueling, and the provision of pilot and flight attendant services. Post-pandemic, business jet travel demand has continued to grow, indicating long term growth potential.

Japan currently lacks domestic manufacturers of business aircraft, aside from Honda Aircraft, whose planes are developed and marketed in the U.S. However, Japanese firms are key suppliers to major U.S. aircraft manufacturers, such as Mitsubishi Heavy Industries, which supplies Bombardier and Boeing, and ShinMaywa, which supplies Gulfstream. Many leading U.S. business aircraft manufacturers have long-established relationships with Japanese agents, often major trading firms or their subsidiaries, offering a robust foundation for new U.S. entrants to build upon.

The evolving regulatory landscape, coupled with the growing demand for business aviation services, positions Japan as a prime target for U.S. businesses looking to expand internationally. By leveraging strategic partnerships with local firms, U.S. companies can capitalize on this moment to establish a strong foothold in Japan.

For more information, please contact the U.S. Commercial Service Japan at Office.Tokyo@trade.gov.