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Ghana Artificial Intelligence

The African Development Bank estimated—in 2022—that Ghanaian companies’ adoption rate of artificial intelligence (AI) had grown 28% annually since 2017. In particular, agricultural companies and farmers have used AI to provide real-time data on weather patterns, crop diseases, and commodity prices. This has helped them improve crop productivity and to reduce crop losses. In Ghana’s booming fintech sector, local fintechs are deploying AI to enhance mobile payment solutions. In the eCommerce sector, marketplaces—such as Jumia—have used AI to optimize its management of inventory, track consumer preferences, and customize marketing outreach.

Further, Accra is a hub of AI innovation. Google opened its AI Research Center on the African continent in Ghana in 2023.  In it, African researchers are developing solutions for specific African use cases. For example, the AI Research Center is working on mapping buildings in remote areas, forecasting floods, predicting locusts, improving maternal health outcomes with ultrasound, helping people with non-standard speech communicate more easily, teaching reading, and expanding Google Translate to include more local African languages. 

Also, Ghana has homegrown AI champions, in particular MinoHealth AI labs, a Gates Foundation recipient that is automating medical diagnosis and prognosis, and forecasts for pneumonia, malaria, and tuberculosis, for example.  Kudigo AI focuses on the use of artificial intelligence in customer service, specifically in the retail and small business sectors. It streamlines customer interactions, enhances user experiences, and optimizes business operations. Similarly, Accra-based Aidah is a customer messaging platforming using AI to automate customer engagement and provide ticketing support for businesses. 

Opportunities for U.S. Companies 

There are strong opportunities for U.S. companies to build on this existing progress, especially to introduce AI solutions in the following areas: 

  • Agriculture (weather diagnostics, pest and disease identification, soil analysis, yield forecasts, market pricing)
  • Fintech solutions
  • Business services 
  • Health diagnosis and delivery
  • Supply chain management  

For more information, please contact Commercial Service Ghana at Office.Accra@trade.gov or +233(0)30-274-1870.  Please see our other market intelligence reporting. 
 

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