Germany Video Game Market

The gaming market in Germany has been consistently growing. In 2022, the market volume totaled $11.09 billion, a 1% increase from 2021. The biggest growth drivers are online services and in-game purchases, which increased by 20% and by 1%, respectively. 

Market Trends

As of 2022, approximately six in ten Germans play video games. The average German gamer is 37.9 years old. Additionally, 48% of gamers were female, 78% were over the age of 18, and 58% of 6–69-year-olds play video games. 

Mobile gaming has the largest player base on the German market. It is estimated that approximately 20% of Germans are using their smartphones to game. Furthermore, almost 30% of German households owned at least one console. This figure is a slight decrease from 2021 (29.6%) but does reveal the stabilized presence that console gaming has maintained in Germany.  

Demand

The demand of gamers in Germany is diverse. The most popular genres are casual games, strategy games, and puzzle games. Additionally, most German gamers play between two and three games at a time (58%).   

Distribution

Games in Germany are primarily distributed via online stores such as Steam (PC), Epic Games Store (PC), Apple App Store (mobile), Google Play Store (mobile), PlayStation Store (console) or the Microsoft Store (PC/console). 

Gamescom

Germany is home to Gamescom, Europe’s leading gaming trade fair. It attracts more than 370,000 visitors and more than 1,100 exhibitors each year. In 2024, Gamescom will be held between August 21 and August 25. Gamescom 

For further information contact Office.Frankfurt@trade.gov