China Recreation Vehicles

U.S.-made RVs enjoy a good reputation for high performance and comfort. Despite challenges in 2020 that resulted in a steep decline in U.S. exports of these vehicles, a decrease in U.S.-China trade tensions, the projected strong growth in Chinese consumer demand for leisure-related goods (including RVs), and the reputation of U.S. RVs could help them stage a comeback in the Chinese market. Opportunities for U.S. businesses may arise as Chinese consumers continue to purchase vehicles for recreation.

According to the China Tourism, Automobile, and Cruise Association, China had 1,400 campgrounds at the end of 2019 (latest year available). Registered recreational vehicles totaled 148,784 units at the end of 2019, an increase of 48.1% over 2018. This upward trend is expected to continue through 2021 and beyond. A 2020 study by Goldstein Research projected that sales could reach 400,000 units by 2030 if no further market access barriers arise.

Over 64% of Chinese tourists traveled domestically in 2019, and over 80% traveled domestically in 2020. Other business opportunities include campgrounds and ski resorts that purchase travel trailers as temporary lodging quarters rather than for road use.

For more information contact Office.Beijing@trade.gov.