Market Intelligence
Consumer Goods Burma Trade Opportunities Trade Development

Burma (Myanmar) Essential Oils Market

The market for essential oils in Myanmar/Burma relies on imports and is part of the overall global growth trend for these products.  Essential oil usage in the country spans a variety of distinct applications with a range of benefits.  Understanding these applications is crucial for stakeholders in the essential oil industry seeking to capitalize on market trends and consumer preferences.

Methods of Use

  1. Aromatic Use: Aromatic use involves diffusing essential oils into the air through devices such as diffusers or inhaling the aroma directly from the bottle.  This method is prized for its impact on mood and emotions, as well as air purification and respiratory health.  Establishments such as hotels and spas utilize aromatic oils to create a relaxed ambiance, while individuals incorporate them into practices like meditation and yoga for heightened sensory experiences.
  2. Topical Use: Another prevalent application is topical use, where essential oils are applied directly to the skin.  Particularly among the Burmese elderly population, topical application is favored for its potential benefits in muscle relaxation and skin health promotion.  Moreover, essential oils are increasingly integrated into cosmetics due to their aromatic properties and purported skincare advantages.
  3. Dietary Use: While not as common as aromatic or topical use, dietary consumption of select essential oils is practiced by some individuals.  This method involves using essential oils as dietary supplements after consultation with healthcare professionals or qualified aromatherapists to ensure safety and efficacy.

U.S. suppliers should tailor product offerings and marketing strategies to align with consumer needs and cultural practices, which can enhance market penetration and consumer satisfaction.

Before doing business in Burma, visit www.trade.gov/burma for the latest updates on sanctions, export controls, and Burma’s investment climate. 

For more information, contact the U.S. Commercial Service in Burma at office.burma@trade.gov.