Burma (Myanmar) Cosmetic and Skin Care Products

In 2023, Burma’s cosmetics and personal care sector demonstrated agility in addressing evolving consumer trends and economic variability.  Importers have introduced compact packaging and cost-effective formulations to mitigate the impact of inflation.

Personalized skin care products, particularly natural-based cleansers, serums, and moisturizers, have garnered significant popularity in the local market.  Whitening products continue to dominate sales, reflecting strong consumer demand.  Korean skincare products exert a notable influence on the market landscape.

Potential distribution channels for cosmetics and personalized skin care products include supermarkets, retail chains, beauty salons, pharmacies, and online platforms.

When collaborating with local importers, U.S. exporters and manufacturers can bolster market demand by emphasizing targeted marketing tactics.  These may encompass personalized livestream sales events and strategically harnessing celebrity endorsements.

Before doing business in Burma, visit www.trade.gov/burma for the latest updates on sanctions, export controls, and Burma’s investment climate. 

For more information, contact the U.S. Commercial Services in Burma at office.burma@trade.gov.