Spielwarenmesse
Spielwarenmesse 2026
Opportunities at the largest international trade fair for toys and games.
January 27 - 31, 2026, Nuremberg

Germany Events Spielwarenmesse International Toy Fair

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Spielwarenmesse 2026

January 27 - 31, 2026

The annual show-in its 75th year-will be the marketing platform for the largest and most significant trade show for toys and leisure products worldwide. With an up-to-date program of innovation and information the 2025 event attracted 2,362 exhibitors from 71 countries, a further increase over the previous year. The event showcases the entire world of toys and leisure products comprehensively, such as technical toys, learning & experimenting, multimedia, dolls, soft toys, creative design, outdoor, sports & leisure, baby and infant articles, school articles, books, games, festive & trend articles.

The annual fair attracted 57,500 visitors from 126 countries in 2025. This truly international event is the venue for product marketing and provides the perfect opportunity to meet with decision makers within the toys and games industry such as distributors and potential buyers.

No-fee services for U.S. exhibitors at Spielwarenmesse 2026:

  • Pre-show promotion on your behalf via our Europe-wide network at other U.S. Embassies and Consulates to alert international distributors with a brief company listing that you will be at the show, and invite them to visit your booth.
  • Counseling before, during, and after the show.
  • Information on how to protect new designs you may be showing, and to take expedited action against foreign exhibitors who copy your design and trademarks. Please see important information about trademark and design protection at German trade fairs on our website: Germany Events IPR (trade.gov)
  • Introduction to an International Trade Specialist at your nearest U.S. Commercial Service office in the United States.

Please also visit the Spielwarenmesse website: https://www.spielwarenmesse.de/en/

 

Interested in using the U.S. Commercial Service as an additional market entry tool?

For more information, please contact:

Kelly Smith-Glover
Commercial Specialist
U.S. Commercial Service Munich
Kelly.Smith-Glover@trade.gov
phone: +49-89-2888-769
 

U.S. Pavilion organizer:

Kallman Associates, Inc.
www.kallmanexpo.com