Germany Events IWA

IWA OutdoorClassics 2025

February 27-March 2, 2025, Nuremberg

Get ready and gear up for the IWA OutdoorClassics 2025, the largest international trade fair for hunting and sport shooting equipment, knives, outdoor articles and accessories, taking place February 27 to March 2, in Nuremberg, Germany. In 2024, some 1,072 exhibitors from 53 countries presented their products and services to 40,000 trade visitors from 120 countries. Eight out of ten exhibitors came from abroad, and the United States had the second largest presence after Germany with nearly 164 exhibitors. At the event, U.S. products received a lot of interest from various European, Middle Eastern and Asian countries. IWA 2025 will cater to a large audience of buyers, two thirds of them from outside of Germany. The show is an ideal platform to connect with U.S. manufacturers. IWA 2025 will feature the following product segments:

Guns, gun components, gun machining and gun security
Ammunition for hunting and sport shooting
Optics and electronics
Bows and crossbows
Outdoor apparel
Backpacks, shoes & boots
Knives
Binoculars
Firearms for official agencies and self-defense
Ammunition for law enforcement
Tactical apparel
Operational equipment
Training equipment

Moreover, Enforce Tac 2025, the international exhibition and conference for law enforcement, security and tactical solutions, will be held prior to IWA 2025 from February 24 to 26. At the back-to-back events, international trade visitors and exhibitors have the chance to find out about the latest trends and product offerings in related segments.

U.S. Exhibitor Support & Registration

The U.S. Commercial Service is offering a range of free-of-charge support services for U.S. exhibitors at IWA 2025. Our standard service includes the Exhibitor Support Program (ESP). It provides high-quality support that complements your company’s presence at the show.

Exhibitor Support Program (ESP)

Through the ESP, we will be able to provide you with a variety of services, including market research, assistance in finding suitable business partners and other customized services, all designed to promote your exports before, during and after the show. This unique opportunity is offered for U.S. companies only. The ESP includes the following elements:

Focused email promotion of U.S. exhibitors to local contacts in the hunting and sport shooting industry (FREE)
On-site counseling, market research, and interpreting assistance (FREE)
Company and products listing on the German buyer-targeted IWA 2025 promotion page (FREE)

The ESP is usually flanked by an International Promotion Program (IPP), which extends the outreach to other European markets. In 2025, we can only offer limited international support during the show due to other resource-intensive events. We will do even more in Germany and the neighboring markets.

If you want to register for our support services at IWA 2025, please contact us at the below listed email address by Thursday, February 6, 2025. Please also visit the IWA trade show website: https://www.iwa.info/en

Your U.S. Commercial Service Contact

At the show, hunting specialist Moritz Holst will be working out of our Business Information Office (BIO) in the USA Pavilion in hall 5 to assist the U.S. exhibitors non-stop. To request additional support leading up to IWA 2025, or to receive advice on the German market, please contact:

Moritz von Holst
U.S. Commercial Service Munich
Phone: +49 (89) 2888-754
Email: moritz.holst@trade.gov

For more information on IWA 2025, please visit the organizer’s website at iwa.info/en/, or contact the U.S. representative for IWA:

NürnbergMesse North America Inc.
2400 Herodian Way, Suite 170
Smyrna, GA 30080
Phone: (770) 618-58 42
Email: gissella@nmna.us

*Note on Intellectual Property Rights (IPR): Both the U.S. Commercial Service and IPM are proactively engaged in defending American companies against counterfeit and copyright infringement. Please see our guidelines about IPR at Trade Fairs in Germany on our website. It shows how exhibitors can be supported on this very important subject. Also see information about the Commerce Department’s Strategy Targeting Organized Piracy (STOP!) and the State Department’s Office of International Intellectual Property Enforcement (IPE).