Germany Events IAA Mobility 2025
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IAA Mobility 2025
September 9-14, 2025
The IAA (Passenger Cars) Mobility event & brand is known as Germany’s leading international automotive trade fair and has a history that goes back over 120 years. For most of its history, the event took place biannually in Frankfurt as a leading showcase and meeting hub for the global automotive industry.
Since 2021, IAA not only moved to a new location (Munich) but also reinvented its entire concept and program: from a car show to a 360° mobility platform. The 2023 event showcased 750 exhibitors and attracted more than 500,000 participants from 110 countries. IAA Mobility 2025 will focus on solutions such as electric vehicles, Autonomous driving and innovative transport concepts. The event will take place at two venues: the Munich exhibition grounds for trade visitors and journalists (IAA Summit) and downtown Munich for the public (IAA Open Space).
No-fee services for U.S. exhibitors at IAA Transportation 2024:
- Take advantage of our virtual export promotion services: https://www.trade.gov/virtual-services
- Free Export Promotion Counseling Sessions before, during, and after the show.
- Information on how to protect new designs you may be showing, and to take expedited action against foreign exhibitors who copy your design and trademarks. Please see important information about trademark and design protection at German trade fairs on our website: Germany Events IPR (trade.gov)
- Introduction to an International Trade Specialist at your nearest U.S. Commercial Service office in the United States.
Please also visit the IAA Transportation website: https://www.iaa.de/en
Interested in using the U.S. Commercial Service as an additional market entry tool?
Your U.S. Commercial Service Contact:
Felix Happe
Commercial Specialist
American Consulate General Munich
Königinstraße 5
80539 Munich
Phone: +49-89-2888-752, mobile +49-163-872-2723
E-Mail: Felix.Happe@trade.gov