Fresno Area Business Service Providers
Fresno Area Business Service Providers
The following is a listing of selected local Business Service Providers vetted by the U.S. Department of Commerce. The local BSP companies listed below can assist U.S. exporters and foreign investors in a variety of ways. If you would like to be included as a Business Service Provider on this site, please email Andy.Seeto@trade.gov.
The BSP directory is intended to provide an additional resource to U.S. exporters doing business in this geographic area. The BSP directory is not comprehensive. Inclusion does not constitute an endorsement or recommendation by the U.S. & Foreign Commercial Service. We have performed limited due diligence research; but we strongly recommend that you perform your own due diligence investigation and background research on any company.
This directory contains information on service providers that can support U.S. exporters.
Good Characters, Inc. — Expert Chinese Naming & Branding Consulting
373 E. Shaw Ave #222
Fresno, CA 93710
Contact: Andy Chuang
Email: andy@goodcharacters.com
Phone: 559-259-4101
Website: goodcharacters.com
Good Characters. That’s who we are. That’s what we do. And that’s how you win.
Your trademarks are valuable intellectual property, and the Chinese-language versions are just as important when expanding into Greater China. But did you know that any American name can be transliterated into hundreds, even thousands, of different Chinese versions because of homophones? How do you know which one is right for you? How do you decide? That’s where we come in.
Many American companies end up with mediocre transliterations because those names are easy to trademark—but only because few Chinese speakers would naturally choose them. A strategic, well-crafted Chinese name, however, enhances brand value, credibility, and long-term success. That’s what we do at Good Characters—we help businesses develop meaningful, on-brand Chinese names through a rigorous, proven process to find the best fit.
And here’s something else you might not know: There isn’t just one Chinese trademark system. There are four separate jurisdictions—China, Hong Kong, Macau, and Taiwan—and sometimes, you also need to consider Singapore, Malaysia, and Vietnam, where consumers often refer to companies by their Chinese names, even if they know the Romanized brand name. Finding a single great Chinese name that works legally and culturally across all these regions is no small feat—but that’s our expertise.
Our Services:
- Chinese Brand Naming & Strategy – We create memorable, strategic Chinese names that align with your brand identity and business goals.
- VIP Naming Experience – A premium, one-day retreat in Yosemite National Park, where we combine an unforgettable experience with deep strategic naming discussions.
- Corporate & Executive Name Consulting – Custom name solutions for businesses, professionals, and high-profile individuals looking for a powerful, culturally resonant Chinese name.
At Good Characters, we don’t just translate names—we create strategic identities that connect with Chinese consumers and give your brand a competitive edge.
Contact us to receive free information about the 5 Levels of Chinese Names and learn how to make your Chinese brand name an asset, not an afterthought.