The Road to Trade Winds – The Americas: Colombia

A graphic featuring an image of the Bogota, Colombia city skyline. On the left hand side, there is text that reads, "Spotlight on Colombia, The Road to Trade Winds - The Americas 2025". The graphic also features the International Trade Administration and Commercial Service logos.

Matthew Poole is the Deputy Senior Commercial Officer at the U.S. Embassy in Colombia

Next April, the U.S. government’s largest annual trade mission and business development forum is headed to South America. For any U.S. business interested in exploring opportunities across the Western Hemisphere, this is an event you won’t want to miss.
The Trade Winds Forum will take place in São Paulo, Brazil, with additional mission stops in Colombia, Chile, Uruguay, and Argentina

Columbia - Where Opportunity Meets Strategic Advantage
Columbia’s consumer market is substantial and stands as the fourth-largest economy in Latin America, and its location has mass appeal and offers a wealth of opportunities for businesses in diverse industries—from education to medical devices. The country offers a strategic advantage as a major hub connecting North and South America, making it an ideal gateway for U.S. businesses looking to expand their regional presence. Also, the country has five major commercial hubs in Bogota, Medellin, Cali, Barranquilla, and Cartagena, which sets it apart from many other Latin American markets.

Additionally, extensive infrastructure projects are generating demand for logistics, energy generation, pollution control, security and defense, and other goods and services. Equally important, there is already a robust commercial relationship between the United States and Columbia. Many U.S. products can enter the Colombian market duty free under the U.S.-Colombia Trade Promotion Agreement and last year, U.S. goods and services exports to Colombia were valued at $26.6 billion.

Like any market, Columbia has its complexities, the team at the U.S. Embassy is available to help businesses navigate the opportunities and challenges.

To learn more, check out our Country Commercial Guide.

Join Us in 2025
If you’re ready to take your business to the next level, Trade Winds - The Americas is a great opportunity. Check out the Trade Winds website for more information and to register. When you do, I hope that you’ll consider joining the mission stop in Colombia. My team and I look forward to welcoming you to Bogota in April 2025!