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Travel and Tourism

Characteristics of Canadian Overnight Land Visitors

NTTO Releases Characteristics of Canadian Overnight Land Visitors to the United States in 2023

Report on Characteristics of Canadian Overnight Land Visitors to the United States in 2023

 

—Top State Visited: New York (2.5 million)

—Average Per-Visitor Expenditure in the United States: $906

 

The National Travel and Tourism Office (NTTO) is releasing its annual report that details the characteristics of the 9.8 million Canadian overnight land visitors to the United States in 2023.

Following NTTO’s inaugural report last year covering calendar year 2022, this new report covering calendar year 2023 provides a valuable update on the characteristics of Canadian visitors to the United States and actionable intelligence to policymakers and U.S. businesses about this important international inbound source market for the U.S. travel and tourism industry.

 

10 Key Highlights:
 

  1. 9.8 million visitors (representing a 38 percent increase from 2022) spent 64.8 million nights in the United States in 2023, staying an average of 6.6 nights in the United States.
     
  2. Top Source Canadian Provinces: Ontario (40 percent), Quebec (24 percent), and Alberta/British Columbia (22 percent) 
     
  3. Top U.S. States Visited: New York (2.5 million), Washington State (1.0 million), Florida (826K), California (638K), and Michigan (540K) 
     
  4. Top Main Purpose of Trip: Vacation/Holiday (75 percent) and Visit Friends/Relatives (18%)
     
  5. Travel Party Composition: Spouse/Partner (67 percent), Family/Relatives (60 percent), Friends (18 percent), Traveling Alone (4 percent), and Tour Group (3 percent) 
     
  6. Accommodation Used: Hotel/Motel/Rental (78 percent), Private/Second Home (20 percent), and Other (8 percent)
     
  7. Average Number of U.S. States Visited (2)
     
  8. Top Leisure Activities Engaged: Sightseeing (36 percent), Shopping (27 percent), Recreational Sports (24 percent), National Parks/Monuments (23 percent), and Art Galleries/Museums (21 percent)
     
  9. Types of Transportation Used in the United States: Auto/Motorcycle (80%), RV/Motorhome (11 percent), Bus/Subway (9 percent), and Air Travel between U.S. Cities (7 percent) 
     
  10. Average Spending in the United States: $2,674 (Per-Travel Party), $906 (Per-Visitor/Trip), $232 (Per-Visitor/Day); Average Annual Household Income: $93,737

 

 

Directly download the 2023 report: Characteristics of Canadian Overnight Land Visitors to the United States in 2023

Directly download the 2022 report: Characteristics of Canadian Overnight Land Visitors to the United States in 2022

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