Alex Lasry Joins ITA as Deputy Assistant Secretary for Travel and Tourism

On December 4, Alex Lasry was sworn in as Deputy Assistant Secretary for Travel and Tourism at the International Trade Administration. In this role, he leads the National Travel and Tourism Office and is executing the Biden-Harris Administration’s National Travel and Tourism Strategy to enhance the international competitiveness of the U.S. industry and maintain America’s status as a top destination for international visitors.

Alex has been a business and community leader in Wisconsin with more than a decade of public and private sector experience. Most recently, he was a co-owner and Senior Vice President of the Milwaukee Bucks. He played a leading role in transforming the organization into one of the National Basketball Association (NBA)’s premier franchises both on and off the court, culminating in the team’s first NBA Championship in 50 years in 2021. He was responsible for the Bucks’ corporate citizenship efforts and spearheaded the public-private partnership to create the Deer District, one of downtown Milwaukee’s central attractions. He also led the organization’s workforce development efforts and successful negotiations for an historic project labor agreement, creating thousands of union jobs.

Alex led Milwaukee’s successful bid to host the 2020 Democratic National Convention. He served as the Chair of the Milwaukee 2020 Bid Committee and Finance Chair for the Democratic Convention’s Host Committee.

Alex served in the Obama White House in the Office of Public Engagement & Intergovernmental Affairs as a Special Assistant to the Chief of Staff and later as Deputy Counselor for Strategic Engagement. He graduated cum laude from the University of Pennsylvania and received his M.B.A. from NYU’s Stern School of Business.

Learn More about the National Travel and Tourism Office!