International Market Research

How to Research and Select Markets Confidently

International market research is a key piece of successful export planning. It is important to critically review and assess demand for your product, as well as factors related to a given export destination. The information will maximize your company’s efforts while keeping the export plan cost and time-efficient. Our resources can help you compare markets and target the right ones.

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Research the Global Marketplace

When conducting market research, make sure your sources are reliable. Learn how to find market data, information, and analysis.

Conduct Market Research

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Plan Market Entry

When selecting initial export markets, there are important criteria that affect if a market is right for you. After you decide there is potential demand, analyze the practical steps involved in exporting to see if the market is still worth pursuing.

Select Initial Export Markets

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Introduction to Free Trade Agreements

Learn more about how to benefit from Free Trade Agreements.

Learn FTA Benefits

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Industry and Product Classification

A product has a unique classification number used in international trade. Your product’s HS Code will unlock data about market potential and enable you to complete the export process.

Learn More About Classifying Products

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Protect Intellectual Property

Learn about key intellectual property rights (IPR) issues and resources.

Protect Business Assets Abroad

Targeted Market Research Resources and Tools

Use our resources to plan your next exporting step. With years of experience and connections in markets around the world, you can rely on our objective reports and data.

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Country Commercial Guides

Country Commercial Guides on market conditions, opportunities, regulations, and customs from U.S. Embassies worldwide.

Access a Country Report

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Industry Research

Get timely updates on industry opportunities and market conditions from trade professionals at U.S. Embassies.

Get Industry Export Knowledge and Events

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Market Intelligence

Find the latest market intelligence, trade events, and trade leads for your industry.

Information on Export Markets

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Free Trade Agreements

Learn about available Free Trade Agreements (FTAs).

Learn About FTAs

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Trade Stats Express

Interactive tool using U.S. export statistics to find growth markets and trends for your industry.

Look Up Trade Data

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Top Export Market Rankings

Understand the competitive landscape within a sector, including opportunities and challenges in key markets.

Find Your Top Market

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Foreign Trade Remedy Actions

Countries with antidumping, countervailing duty, or safeguard actions affecting U.S. exports.

List of Measures by Country

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Market Diversification Tool

Learn about potential new export markets using your current trade patterns.

Get Market Recommendations

Initial Market Check

Our industry specialists overseas analyze your product/service’s potential in a targeted market through their connections with key industry participants.

Understand Market Potential