SEO for business helps increase overseas sales
Search Engine Optimization
SEO is the cornerstone of a successful business' digital strategy for boosting export sales.

eCommerce SEO

  

SEO for business helps increase overseas sales
                SEO for business helps increase overseas sales

SEO Data Drives Business Strategy

Search Engine Optimization (SEO) is the process that drives your marketing efforts in the digital economy. It will be difficult to achieve any of your digital sales objectives without implementing a SEO program for your website as a part of your digital strategy, without one you risk a loss of revenue.

In addition to SEO best practices it is also recommended that you look at website internationalization best practices to ensure that website improvements account for both the robotic and human needs of from a website. 

SEO Requires Website Analytics

In order to optimize your website for a search engine “bot,” look at your website visitor statistics (analytics) to see how your site is currently performing. Your goal for SEO should be to make your site easier for web-browsing search bots to identify the information that you want them to know about your site.

Most general business interest in website analytics can be found in your analytics’ account overview section, in particular focus on:

  1. General website visitors, month over month. Is this number increasing or decreasing?
  2. Time visitors spent overall on your site content, month over month, indicates interest in products/online content.
  3. Visitor Top 3 countries- indicates preexisting international interest, and can help refine your export strategy.

SEO Strategies are Based on Data

  • Website analytics such as visitor data
  • SEO audit or gap analysis to fix site issues
  • Backlink building, with focus on content/keyword quality
  • Understanding your audience motivations for visiting your site

The Main Areas Affecting Your Website’s Search Engine Optimization Efforts Are:

  • Keywords (such as the content written on this page)
  • Website “backlinks” to resources and information from reputable URLs
  • Metadata issues (the back-end code of your website)  

Benchmark SEO Efforts: 

To measure the success of your online business goals, look at the total impact across all your web-based touchpoints. Businesses need to work to identify appropriate digitally-focused key performance indicators (KPIs) in their online sales process.  By doing so, online metrics can be used to understand, where your digital strategy is working and identify areas where there is room for improvement. KPIs are derived from tracking your website analytics, which helps illustrate the effectiveness of your website operations, marketing, and overall ecommerce return on investment.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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