Distance Learning and EdTech Opportunities
Distance Learning (DL) and EdTech Market Opportunities
Learn about Distance Learning (DL) and EdTech market opportunities by country as you plan your organization’s digital offerings.
Australia
Distance Learning
- U.S. institutions need to be appropriately accredited and some disciplines require local requirements.
- Current actors-Open University Australia, Cousera, edX.
- Demand from mature students and live access for Q&A.
EdTech
- Educational Software, virtual reality simulators, gamified apps, robotics and coding.
- Distribution partners, direct to universities, secondary schools.
- AUS Dept. of Education might have an input.
Brazil
Distance Learning
- Certification may not be automatically recognized.
- Government frame work issued in 2017.
- Best through university partnerships.
EdTech
- No information available.
China
Distance Learning
- Not wildly accepted without Chinese partner and locally accredited
- Providers via online platforms and software.
- If providing, users want access to tutor.
- Connectivity may be an issue.
- Providers can work with Ministry ofEducation for partnership.
EdTech
- Online English language learning and content , STEM or STEAM K-12
- Direct to Consumer-educational institutions and corporations.
- Distributors.
- Overseen by Ministry of Edu.
- Training also offered by Ministry for teachers.
- Cyber security and internet access may bean issue.
- School administrators decision makers.
Costa Rica
Distance Learning
- Distance learning is not accepted.
- Institutions require local accreditation or will not be recognized.
- Government has partnership with Coursera.
- Can access through university partnerships.
- Currently have dual diploma programs.
EdTech
- No information available.
Gemany
Distance Learning
- Distance learning is accepted.
- Students want live sessions.
- All distance learning courses must be checked and approved by the State Central Office for Distance Learning (ZFU)
- Best option in through university partnerships.
- Synchronous e-learning: Here all course participants learn at the same time and interact with each other and with the course management in real time. Examples are virtual classrooms or lectures in the livestream.
- Asynchronous e-learning: This means that all participants learn at different times and at their own pace, without live interaction with the trainer.
- Blended learning: A popular variant is blended learning. It combines e-learning and on-site learning and combines the advantages of classroom instruction and digital learning offers. The website “Hochschulkompass” or equivalent university research ranking websites are in many cases the first source for students when searching for a certain degree. Social Media channels like LinkedIn could also be targeted in order to be recognized.
EdTech
- Mostly technologies for schools and universities. Areas of design, product management and programming.
- Edtech can not be very expensive, since there are no regular fees for schooling and studying to be paid by the students.
- Distribution partners.
- The government rules very strictly over the education market.
- Homeschooling is not permitted and rules for accreditation are probably the biggest obstacle. It is important to be able to prove a high quality.
Guatemala
Distance Learning
- DL is accepted
- Public institutions: through the Ministry of Education is responsible for elementary and high levels.
- University level, it would probably be more efficient partnerships with the public University (Universida Guatemala).
- Private institutions: through private university part
EdTech
- Public institutions: computers, printers, UPS, etc. (virtual platforms).
- Private institutions: use of tablets, cloud technology (educational apps).
- Procurement for public institutions: Ministry of Educuation.
- Procurement for private institutions: Distribution p direct to consumer: education institutions.
- Low connectivity infrastructure in Guatemala.
- In rural areas, teachers need to have constant train technology and a formal and permanent budget ne established in order to pay for software licenses an maintenance.
Hungary
Distance Learning
- Distance learning is accepted.
- Need locally approved certification and accessibility for students.
- Best option through university partnerships.
- Online courses already offered in market.
EdTech
- Marketing, international trade, leadership, business-focus courses. Business analytics, time and project management.
- Sell through direct to consumer (education institutions and corporations), there is competition in the market already.
- May be some infrastructure issues.
- Decision makers-University professors, deans who deal with education program within the given university.
India
Distance Learning
- Distance learning is accepted.
- There are standards in place to monitor quality- Distance Education Bureau Online (Courses or Programs) Regulation 2018.
- Regulations do not currently extend to programs offered by foreign institutions.
- Currently online degrees and hybrid models offered.
- Online Courses Regulation and Equalization Levy(Tax).
- Equalization Levy on Online Advertising. EL imposes a 6% tax on consideration in excess of approximately ($1500) received by a non-resident for provision of specified online advertising services in India.
- Best option through university partnerships and direct to consumer.
- Localized.
- Live classes or pre-recorded with networking opportunities with teachers and peers.
EdTech
- Learning Platforms, Softwares, Innovative Learning Management Systems, Adaptive Platforms (seamlessly to Mobile, Desktop and Tablet). Test Preparation Content, Re-Skilling and online certifications.
- Can sell direct, through distribution, and sales agent.
Indonesia
Distance Learning
- Distance learning degrees accepted.
- Best through university partnerships.
- Preferable with interaction incorporated.
EdTech
- High software.
- Distribution partners,
- Lack of internet in rural may be an issue.
- Principals decision makers.
Japan
Distance Learning
- DL degrees accepted and outlined by the Ministry of Education, Culture, Sports, Science and Technology (MEXT).
- GIGA Project emphasizing digital learning.
- Traditional distribution channels are best for market access. Classical “Correspondence education” was well developed and received by Japanese consumers.
- There is a long-established and accredited educational institution called “The Open University of Japan (OUJ)” was founded in 1983. Japan Massive Open Online Courses Promotion Council has operated Japanese version of MOOC since 2013.
- Best option through university partnerships and direct to consumer
- localized.
- Live classes or pre-recorded with networking opportunities with teachers and peers.
EdTech
- Distance learning systems and education applications.
- For K-12 and public universities, market needs local partner; procurement is at municipal level.
- For private universities, direct to institutions.
- Currently not
Jordan
Distance Learning
- Distance learning degrees accepted,
- Best to partner with local universities.
Edtech
- No information available.
Kazakhstan
Distance Learning
- Distance learning is accepted: some local universities and colleges were required to have distance learning option even pre-pandemic
- During the pandemic the distance learning for K-12 was managed via national TV channels and there is now a nationwide push for online learning to be a norm for K-12, especially in rural areas
- Interest in partnerships with U.S. institutions for online education degree and certificate programs, especially valuable dual-degree programs that can be co-funded by the Ministry of Education
- Digital literacy and cyber-pedagogy training for teachers is an identified need
- Partnerships can be directly with university/college or via local distributors
EdTech
- The Ministry of Education is seeking U.S. EdTech solutions for K-12 online teaching platforms
- For publicly funded schools: technology to provide all classes online. There are a number of innovative public school projects, like Nazarbayev Intellectual Schools
- Options for direct-to-consumers or via EdTech distributor on the ground for business development, after-sales service etc.
- A need for localization. Languages: Russian, Kazakh and English
- Direct to Consumer – Ministry of Education and educational institutions or distributors:
- Public K-12 and Universities: Ministry of Education
- Private K-12: Principals, Teachers who are EdTech/Tech champions or EdTech distributors
- Private Universities: Rector’s Office, Education Technology Units/Digital learning managers/designers, Academic EdTech/Tech champions. Can contract their own companies.
Kenya
Distance Learning
- Distance learning accepted from accredited institutions.
- Need Ministry of Edu registration and certification.
- Need to have access to school networks and connectivity platforms.
- Can access through university partners Ministry of Edu and direct to consumer.
Edtech
- Integrated technologies that allow local curriculum.
- Government has initiatives to address access.
- Delivery though distribution partners.
- Affordability and accessibility an issue.
- Government procurement for all public schools.
- Private make own decision.
Mexico
Distance Learning
- Distance learning is accepted but need accreditation from Ministry of Education Reconocimientos de Validez Oficial de Estudios del tipo Superior (RVOES).
- New law that requires 16% tax charge for services and foreign institutions need to register with Ministry of Finance.
- Recommended to have local partner.
- Initiated learning via TV and online in case students did not have tech or access to internet.
- Training 500,000 teachers and parents to provide tools to learn at home.
- Best through university partnerships.
- Open to hybrid programs with access to in-country support at least once a month.
EdTech
- Software, digital platforms mainly for k12 education, there are many opportunities as there are no many options yet in that segment.
- Distribution partners.
- Costs need to be competitive.
- Large cities will be good but infrastructure may be in issue in rural and smaller areas . Google and other large corps have presence in training programs.
- Teachers can decide if the program can be implemented in their classroom and the school director because they are the ones that decide on budgets.
New Zealand
Distance Learning
- Distance learning is accepted.
- Very few options at the moment.
- Govt offers Te Kura- remote learning for years 6-13 if a child cannot attend school for various reasons.
- Best through direct to consumer.
- Promote through social media, TV, and U.S. embassy education programs.
EdTech
- Online and apps.
- Direct to consumer (institutions and corporations).
- Uses Cambridge System.
- Government provided laptops during pandemic.
Panama
Distance Learning
- Distance learning is accepted.
- Master degrees and language courses c popular.
- Access the biggest key to success.
- Best option in through university partners.
EdTech
- No market.
Peru
Distance Learning
- Distance learning is accepted.
- Currently Graduate degrees through local partner.
- Ability to answer questions live or have a local resource.
- Best option in through university partnerships.
- Promotion with local chamber or AmCham or partner.
EdTech
- Learning Platforms for subject specific curriculum. Teacher training.
- Sell through distribution.
- Government working on internet connection and there are private sector providers.
- Ministry of Edu (IT Directorate) decision maker for public,
- Directors of Institutions Decision makers for Private.
Spain
Distance Learning
- Distance learning is accepted.
- There are specific standards bodies in place depending on degree.
- Direct to consumer. Can be hybrid or fully online, preferably self-paced.
EdTech
- LMS, Virtual Classroom, self-paced education apps, Augmented reality, cybersecurity, exam proctoring solutions.
- Distribution partners.
- Spain is a multilingual country, divided into 17 autonomous communities that are free to develop and manage their education systems within the bounds of the national education policy framework.
- For the public sector, regional governments education departments.
- For the semi-private/private institutions the management team.
Taiwan
Distance Learning
- Distance learning is accepted.
- Can sell direct to consumer or v recruit students. Some use of platforms.
- The ‘Distance Learning Precaut Colleges and Universities in Res Coronavirus 2019 (COVID-19)’ w notified by the Ministry of Educ March 19, 2020.
- Teachers do roll call every class.
EdTech
- Cloud meeting apps and learning.
- Distribution partners.
- Budget may be an issue.
- Teachers will need training and demonstrations.
- Leaders of departments, office principals.
Turkey
Distance Learning
- Distance learning accepted from top 400 universities accepted automatically.
- For other institutions, at least 70% needs to be in-person
- Access through university and high school partnerships and educational consultants, direct to consumer.
- Higher Education Council oversees and accepts degrees
EdTech
- All EdTech popular in U.S. and internationally, press coverage good.
- Sell through distribution.
- Need to be aware of language barrier and localization needs. Ministry of Education FAITH project: http://fatihprojesi.meb.gov.tr/en/index.html.
- Public K-12: Ministry of National Education.
- Private K-12: Principals, Teachers who are IT champions.
- University: Rector’s Office, Education Technology Units, Professors who are IT champions, Schools of Online and Distance Education.
Ukraine
Distance Learning
- Distance learning is accepted.
- Maybe some oversight.
- Interaction based model with live chat features already on market.
- Some government initiatives.
- Direct to consumer is best option.
EdTech
- All types.
- Sell through distribution but cultural barrier with comfort level of using tech in classroom/ to learn. Ministry of Edu or Headmaster decision maker.
United Kingdom
Distance Learning
- Distance learning is accepted but need to be aware of accreditation.
- Best to have university partnerships for
- Have OpenUniversity.org already.
- Taxation may be an issue as well.
- Market through employers and via part
- Nationwide push for online learning.
Edtech
- Technology that offers online/distance as the pandemic has made this a necessity.
- For publicly funded schools, technology to save or to conserve precious resources, time, etc).
- For privately funded or fee-based school allows them to differentiate from companies.
- Direct to Consumer- educational institutional corporations.
- Audience wants local or easily accessible.
- Strong, mature market.
- Procurement via headteacher or school many different types of schools through decision making varies.