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Market Development Cooperator Program
ITA Emblem Use
Each cooperator must acknowledge its MDCP partnership by using the ITA emblem. ITA's MDCP Director has delegated authority from the U.S. Department of Commerce's Office of the Assistant General Counsel for Administration and Transactions to review and approve each proposed use of the ITA emblem. The criteria for approval of use of the ITA emblem are set forth in Department Administrative Order (DAO) 201-1, Section 5.04.a. The review process outlined in DAO 201-1, Section 5.04.b is accomplished by the cooperator sending to its ITA MDCP project team leader and to the MDCP Director a proof of the proposed use. The MDCP Director decides whether or not the proposed use is approved and informs the cooperator.
Use of the ITA emblem is a graphic reminder that the project is backed by a partnership with ITA. The easiest and often the most appropriate way to indicate a cooperator's MDCP partnership with ITA is to include the ITA emblem in a suitable place on the cooperator's website, on printed programs, in promotional material, and in emails. The ITA emblem should never be more prominent than the cooperator's logo. Use electronic versions of the ITA emblem and refer to the Graphics Standards Manual for more detailed guidance.
Note that for MDCP acknowledgment ITA authorizes only the use of the ITA emblem. Do not use the Commerce Department seal. The seal is incorporated into the ITA emblem anyway.
The U.S. Commercial Service (CS) is part ITA's Global Markets business unit. Most MDCP activities are supported by CS; therefore, use of the CS logo can be used in conjunction with the ITA emblem. Acknowledgment of MDCP support always includes the ITA emblem and may include the CS logo. Use of the CS logo alone never constitutes appropriate acknowledgment of MDCP support. If they are used together, the ITA emblem must be at least as prominent if not more prominent than the CS logo. Permission to use the CS logo is granted by a CS member of the ITA team for the cooperator's project.
Use one of the emblem versions below:
|Blue on white|
|Black on white|
|Blue on white|
|Black on white|
|White on blank|
After the End of an MDCP Project Period
Only MDCP award recipients that have an active MDCP award may use the ITA emblem. After the project period ends a cooperator:
- must remove the ITA emblem from all virtual content such as internet pages on websites
- no longer has permission to use the ITA emblem based on the MDCP cooperative agreement
Use the ITA emblem after the MDCP project period ends is subject tois an approval process that any ITA employee can help to initiate. The approval process is more involved than the MDCP process.
Examples of appropriate post-MDCP-project acknowledgment of partnership with ITA:
It is an honor to be selected to receive an MDCP. Examples of post-MDCP project-period acknowledgment are provided below. Any wording that is the spirit of these examples is appropriate and encouraged.
- [Cooperator] is a 2011 recipient of MDCP financial assistance from the U.S. Department of Commerce's International Trade Administration
- The [ ] project was launched in 2012 in partnership with the U.S. Department of Commerce's International Trade Administration
- [Cooperator] is one of five recipients in 2010 of a Market Development Cooperator Program award from the International Trade Administration
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