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Market Development Cooperator Program
Recreation Vehicle Industry Association (RVIA) received $300,000 in MDCP award funds to help the U.S. RV industry to generate sales in China, Japan, and Korea. One year into the project, RVIA has now hired a full-time representative who lives and works in East Asia. To date the project has generated $7 million in exports. This is the tip of the iceberg. Sales measured in hundreds of millions of dollars per year are on the horizon, especially in China. But these cannot happen until China addresses standards and regulatory issues. As part of the its MDCP project RVIA will provide information and education to help resolve these kinds of issues. This support will be both policy-oriented and practical. This means, for example, demonstrating how to operate an RV and tow a trailer.
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