Effective May 1, 2012, Ludwig Willisch is Head of Region Americas for the BMW Group. In addition to his current responsibilities for the US, Canadian and Mexican markets, he also assumes responsibility for all sales, marketing and distribution activities for the Latin American and Caribbean importer markets, the BMW Group sales offices in Brazil and Argentina for the BMW Group.
Ludwig Willisch also retains his positions as President and CEO of BMW of North America, LLC (BMW NA), President, CEO and Chairman of the Board of Directors of BMW (US) Holding Corp. and serves as Chairman of the BMW NA Management Board and Director of Designworks/USA, Inc., a strategic design consultancy in California. These positions Willisch assumed October 1, 2011.
Prior to his arrival in the U.S. Willisch was head of the BMW Group European sales region since May 2009. In this position he was responsible for sales of BMW and MINI automobiles in all European countries outside of Germany.
Prior to 2009, Willisch served as President of BMW M GmbH, the specialized performance division of BMW AG encompassing BMW M Automobiles, BMW Individual and BMW Driver Training. Under his leadership, sales of BMW M GmbH products increased by some 50%.
Willisch began his career with the BMW Group in 1996 as head of the Düsseldorf branch. He gained further international sales experience as head of the sales subsidiaries in Germany, Japan and Sweden.
Before joining the BMW Group in 1996, Willisch held various wholesale and retail sales positions in the automotive industry. He holds a degree in economics from University of Cologne.
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