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consumer goods logo  OPPORTUNITIES FOR THE U.S. CONSUMER GOODS SECTOR
 Trans-Pacific Partnership

U.S. Consumer Goods Exporters Currently Face Barriers in New TPP Markets**

$2.5 Billion in U.S. Consumer Goods Exports to New TPP Markets in 2014


Consumer Goods Exports Face Tariffs in New TPP Markets up to 189%


An Estimated $80 Million in Duties are Levied on U.S. Exports of Consumer Goods in New TPP Markets Every Year


Importance of the U.S. Consumer Goods Sector

More Than 780,000 U.S. Consumer Goods Sector Workers in 2014

$176.1 Billion in U.S. Production in 2013

$43.0 Billion in U.S. Consumer Goods Exports to the World in 2014

U.S. Consumer Goods Exports to the World Grew by 21% between 2009-2014

47% of Total U.S. Consumer Goods Exports to the World in 2014 Went to the TPP Region

The Consumer Goods Sector includes products such as jewelry, contact lenses, recreational transportation (boats & RVs), footwear, sporting equipment, and musical instruments

Key Market Access Benefits

Japan will eliminate import taxes on 93.5% of U.S. consumer goods exports immediately

Vietnam will eliminate import taxes on 92.9% of U.S. consumer goods exports within 4 years.

Malaysia will eliminate import taxes on 80.3% of U.S. consumer goods exports immediately

New Zealand will eliminate import taxes on 86.4% of U.S. consumer goods exports immediately and 93.1% within 4 years

New TPP Partners are Significant Markets for
U.S. Consumer Goods Exports

Japan $2.0 Billion
Malaysia $200 Million
Vietnam $174 Million
New Zealand $152 Million
Brunei $2 Million

U.S. Consumer Goods Exports Currently Face
High Barriers in New TPP Markets...

tariff

...Which Will Be Eliminated Under TPP

90.9% of U.S. Consumer Goods Exports to New
TPP Markets will Enjoy Duty-Free Access Immediately
(Share of Exports by Tariff Elimination Basket)
Percentages rounded up to nearest whole number.


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Move the slider to see the percentage of goods that will become
duty-free over a certain amount of time

Opportunities for Selected Consumer Goods Subsectors

leatherLeather
Products

TPP will provide U.S. exporters of leather goods and leather footwear significant new access to Japan’s market. Currently, those exports are significantly restricted by the import quota and high tariffs (up to 189%) Japan applies to those goods. Under TPP, Japan will immediately eliminate its quota for leather goods and leather footwear before phasing out all remaining tariffs.

RVRecreational Transportation

The elimination of tariffs on U.S.-made recreational transportation products (boats and RVs) in Japan and New Zealand will enhance the competitiveness of U.S. products in those high-income markets. Additionally, the elimination of tariffs on recreational transportation products in Malaysia and Vietnam (which apply tariffs as high as 70%) will provide U.S. producers greater access to the growing middle class in those markets.

appliancesAppliances

U.S. exports of consumer appliances face tariffs as high as 35% in Vietnam and 30% in Malaysia. Under TPP, Vietnam will eliminate all its tariffs on U.S. consumer appliances within four years; Malaysia will eliminate most of its tariffs on consumer appliances immediately with the remaining tariffs eventually phased out. The elimination of the tariffs will provide U.S. producers the ability to compete more effectively with China for access to the growing middle class in Vietnam and Malaysia.

• For more information on the HS lines included in this sector report, please see this document.

* TPP Countries: Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru,
Singapore, the United States, and Vietnam

** New TPP Countries: Countries with which the United States currently does not have preferential
market access - Brunei, Japan, Malaysia, New Zealand, and Vietnam

For more information on the methods and calculations used, please see this guide.

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